Today’s consumers are more health-conscious than ever before.

However, their wellness priorities don’t begin and end with weight loss. Many consumers’ overall fitness and wellness goals require much more than quick fixes and crash diets that used to dominate the market.

Instead, as more people focus on nutrition, fitness, work-related stress and the environment, their wellness goals are much nuanced and holistic.

Consumers’ greater focus on total well-being and love of superfoods are behind some of 2019’s biggest health and wellness trends. This shift in consumer behavior will continue to drive health trends and the wellness industry in 2019 and beyond.

Wellness Trends Focus on Total Well-Being

In recent years, consumers have been working to improve their wellness on a more all-encompassing level.

Gone are the days when consumers are only focused on weight and measurements. Now, they’re concerned with health in every facet, including:

• Putting more energy toward improving their mental and emotional health – finding healthy ways to manage stress and positively adapt to surroundings
• placing more importance on the health of their surroundings and environment

Along with a more holistic view of health, many consumers are prioritizing wholesome ingredients and clean eating.

Emphasis on Purposeful Ingredients that Pack a Punch

Instead of seeking out strictly low-carb, low-fat or low-calorie foods, many consumers expect more from their food, opting for nutrient-dense, antioxidant-rich choices that come with a wide array of health benefits.

For instance, 2018 saw the rise of chia, kale and other superfoods popularized by their disease-fighting and anti-inflammatory benefits.

This trend shows no signs of slowing down this year. In fact, nearly three in four consumers said they would buy foods that include superfood ingredients.

Clean Brands that Support Healthy Lifestyles will Rule 2019

Health trends and fad diets may come and go, but the most recent shift in consumer behavior seems to have staying power.

And, while the latest workout in the spotlight may change week to week, the broader movement to take a more active, well-rounded role in your own health will continue to drive the food and wellness industries in 2019 and beyond.

Products and programs centered on cutting calories and shedding pounds are no longer the end-all-be-all of the health and wellness industry. In line with consumer preferences, sustainable brands that emphasize fit lifestyles will continue to gain momentum in 2019.

To see more 2019 trends in health and wellness, check out our video.