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Image Describing How Smoothie King Attracted Me with a Better-For-You Franchise Concept

How Smoothie King Attracted Me with a Better-For-You Franchise Concept

Business with a PurposeIngredients for Success

When Fern Dawkins ordered her first-ever Smoothie King blend 15 years ago, the man behind the counter told her, “This smoothie will change your life.” At the time, Fern had no idea how right he was. She was 19 years old and studying at Emory University in Atlanta, and her dream was law school, not […]

Image Describing Purpose-Driven Marketing for Our Summer Smoothies

Purpose-Driven Marketing for Our Summer Smoothies

Ingredients for SuccessSetting the Trends

Everything Smoothie King does – from every blend we create to every team member we hire – is for a purpose: inspiring people to live a healthy and active lifestyle. We especially took this purpose to heart as we developed our summer smoothies. This summer, we’ve added whole raspberries to our menu as part of […]

Image Describing 2018 Trends in Fitness and Wellness

2018 Trends in Fitness and Wellness

Ingredients for SuccessSetting the Trends

Consumer trends are calling for more nutritious food and drink options. This shift has spurred consumer spending, with net sales for natural and organic food, as well as supplements and personal care products, reaching more than $79 billion in 2017, according to Whole Foods Magazine, citing research from Retail Insights. With strong demand for cleaner, […]

Image Describing The Franchisee behind Smoothie King’s Vegan Smoothie Line

The Franchisee behind Smoothie King’s Vegan Smoothie Line

Setting the Trends

A 2016 Harris Poll found 3.7 million Americans identified as vegans. Another 4.3 million U.S. consumers are vegetarian – but not vegan. Nutrition-focused food brands began rolling out new product lines to accommodate this growing demographic. Smoothie King first introduced vegan smoothies – mango kale and dark chocolate banana – in 2014 after increasing interest […]

Image Describing Why Now is the Right Time for Smoothie King to Move Headquarters

Why Now is the Right Time for Smoothie King to Move Headquarters

Business with a PurposeIngredients for SuccessMomentum

When a company is 45 years old, its evolution can be divided into versions: Smoothie King 1.0 existed between 1973, when Steve Kuhnau founded the brand in New Orleans, and 2012, when then master franchisee Wan Kim became CEO. From 2013 through 2017, when Smoothie King experienced tremendous growth, rocketing past 900 stores, is Smoothie […]

Image Describing Smoothie King Franchise Kit

Franchise Kit


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