Meet the CEO, Wan Kim.

Smoothie King’s first international franchisee in South Korea, Wan Kim purchased the company in 2012 and has led the brand to rediscover its purpose of inspiring healthy and active lifestyles ever since.

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Going undercover

When Smoothie King CEO Wan Kim was on “Undercover Boss,” his experience in-store allowed him to form deep connections with franchisees, employees, and loyal Smoothie King customers. This opportunity allowed Kim to get an authentic taste of how stores were operating at the time—and how his role as CEO could help improve everyone’s experience.

wan kim in disguise for undercover boss
wan kim taking a customers order while in disguise for undercover boss
wan kim preparing smoothie undercover boss
wan kim preparing smoothie in disguise undercover boss
wan kim meeting employee undercover boss