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Our MissIon

Inspiring People to Live a Healthy & Active Lifestyle

At Smoothie King, our unique menu options are far more than just “fruit in a blender". Fruit, juice, yogurt, and dairy are all commodities that anyone can provide. Our smoothie franchise creates specialized Smoothies that are expertly blended for specific needs, goals, and ambitions. For healthy-lifestyle individuals and families, Smoothie King is the premium Smoothie Destination that makes it simple and pleasurable to achieve health goals.

  • We Live The Mission
  • We Focus & Finish
  • We Keep Evolving
  • We Are Better Together
  • We Do The Right Thing

Our Smoothie Franchise

Ranked #1 by Entrepreneur Magazine

Smoothie King was ranked the #1 Juice Bar Franchise on Entrepreneur Magazine's Annual Franchise 500 list through 2020, marking the 28th year the brand has occupied the top spot. The ranking is primarily based upon financial strength and stability, growth rate, and system size. We’re also the #1 ranked Smoothie brand focused on health and fitness and currently have over 1,400+ stores with another 100+ opening in the next year.

Making Health Goals Obtainable

In addition to being a fast-food alternative, Smoothies also fill a health requirement for many consumers. Diet, exercise, and lifestyle changes are the answer to a better quality of life, and more people are focusing on their well-being and eating habits than ever before. As a Smoothie King franchisee, you’ll be part of this rapidly expanding market and will contribute to something you believe in – helping people eat healthy and live happy.

At Smoothie King, our mission is to inspire people to lead a healthy and active lifestyle. Healthy-lifestyle individuals and families recognize our brand as the premium Smoothie destination. We take great pride in offering high-quality, great-tasting Specialty Smoothies that are blended for specific purposes, ensuring that our guests can Rule the Day!

Smoothie King Owner

Our Story

How One Small Experiment Became Legend

Smoothie King has come a long way. From a kitchen experiment to a thriving, international company – and all developed with one purpose. We first introduced the nutritional fresh-blended Smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients, and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King.

Launching Smoothie King Franchising

In 1989, Smoothie King became the first Smoothie franchise in the United States. Since then, our brand has expanded its reign, with each "Lifestyle Center" also offering healthier retail product solutions in sports beverages, energy bars, nutritious snacks, vitamin supplements, herbs, minerals, and other nutrition products.

Wan Kim Purchases Smoothie King

In July 2012, Smoothie King co-founders, Steve and Cindy Kuhnau, sold the brand to SK USA, Inc., headed by CEO Wan Kim, a successful franchisee with more than 100 stores throughout South Korea.

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