The Smoothie King Purpose
Achieving Global Brand Leadership Through Franchising
Smoothie King Franchises, Inc., is a privately held, Dallas-area-based franchise company with nearly 1,300 units worldwide. By creating each Smoothie with a "purpose", Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals. Our stores offer a number of healthier retail products in addition to our delicious smoothies, including sports beverages, energy bars, vitamin supplements, and more.
Fruit, juice, yogurt, and dairy are all commodities that anyone with a blender can provide. Only Smoothie King creates specialized Smoothies that are expertly blended with more than "just fruit in a blender" for specific needs, goals, and ambitions.
Anyone can make a smoothie. We do it best because we:
- Have a Research & Development team that is focused on creating delicious, innovative offerings
- Blend together ingredients that compliment each other and result in delicious products
- Target certain dietary and health goals
- Use high-quality fruits and proteins
- Offer purposeful ingredients, including fiber, vitamins, minerals, proteins, and more
From the name of each Smoothie to the balanced blend of ingredients, everything we create is designed to help you achieve your specific purpose.