A group of people posing for a photo at a smoothie business franchise event.


What We Believe

What We Offer

The Momentum You Need to Own a Successful Smoothie and Smoothie Bowls Franchise

In addition to our wealth of experience as the very first Smoothie and Smoothie Bowls franchise established in the United States, we position the Smoothie King brand in a powerful way while offering franchisees the extensive training and unwavering support they need to succeed and Rule the Day™.

Our Mission

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"To be an integral part of every health and fitness journey".

How This Affects You

Consumers are more health-conscious than ever before. By pursuing our nutrition-focused franchise, you’re investing in a brand that is consistently becoming more prominent as the desire for healthier lifestyles continues to increase.

Our Logo

The Smoothie King logo has deep meaning. The ‘crown’ symbol was redesigned to pay homage to the history of Smoothie King, the originator of the fresh-blended, nutritional smoothie. It also represents people holding hands, symbolizing bringing together healthy and active communities.

Store Design

The most impressive result of our branding can be seen in the sophisticated and guest-friendly design of our stores. While focused on creating intelligent traffic patterns and optimizing the guest experience, our design features are inviting and fresh. Smoothie King’s purpose shines clear through the ability to understand its target audience. We also have incredible design prototypes for non-traditional units that can be found in airports, malls, and unique drive-thru locations.


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