Smoothie King Brand Positioning
What We Believe
In its simplest form, food is fuel.
Powerful, vibrant, nutrient-rich fuel, for healthy, active, experience-rich lives.
It’s as flavorful as it is functional.
Each ingredient, chosen carefully. Every blend, crafted masterfully to help you persevere and power through.
Daily. Diligently. deliberately, and with intent.
Sustaining your body, whatever you may do.
Supporting your mind, wherever you may go. Nurturing your passion.
Nourishing your purpose. So you can be your best self, live your best life and Rule the Day™
What We Offer
We make purposeful Smoothies, designed to offer exactly what our consumers need to Rule the Day™. Nothing on our menu comes with artificial colors, flavors, or preservatives – just the natural ingredients necessary to help our guest be their best self and lead a healthier lifestyle.
The Momentum You Need to Own a Successful Smoothie Franchise
In addition to our wealth of experience as the very first Smoothie franchise established in the United States, we position the Smoothie King brand in a powerful way while offering franchisees the extensive training and unwavering support they need to succeed and Rule the Day™.
Inspire people to live a healthy and active lifestyle.
With Smoothies that are as flavorful as they are functional, we help our guests to stay motivated and keep coming back.