Smoothie King Brand Positioning

What We Believe

In its simplest form, food is fuel.

Powerful, vibrant, nutrient-rich fuel, for healthy, active, experience-rich lives.

It’s as flavorful as it is functional.

Each ingredient, chosen carefully. Every blend, crafted masterfully to help you persevere and power through.

Daily. Diligently. deliberately, and with intent.

Sustaining your body, whatever you may do.

Supporting your mind, wherever you may go. Nurturing your passion.

Nourishing your purpose. So you can be your best self, live your best life and Rule the Day™

What We Offer

We make purposeful Smoothies, designed to offer exactly what our consumers need to Rule the Day™. Nothing on our menu comes with artificial colors, flavors, or preservatives – just the natural ingredients necessary to help our guest be their best self and lead a healthier lifestyle.

The Momentum You Need to Own a Successful Smoothie Franchise

In addition to our wealth of experience as the very first Smoothie franchise established in the United States, we position the Smoothie King brand in a powerful way while offering franchisees the extensive training and unwavering support they need to succeed and Rule the Day™.

Our Mission

Inspire people to live a healthy and active lifestyle.

With Smoothies that are as flavorful as they are functional, we help our guests to stay motivated and keep coming back.

Our Vision

"To be an integral part of every health and fitness journey".

How This Affects You

Consumers are more health-conscious than ever before. By pursuing our nutrition-focused franchise, you’re investing in a brand that is consistently becoming more prominent as the desire for healthier lifestyles continues to increase.

Our Logo

The Smoothie King logo has deep meaning. The 'crown' symbol was redesigned to pay homage to the history of Smoothie King, the originator of the fresh-blended, nutritional smoothie. It also represents people holding hands, symbolizing bringing together healthy and active communities.

Store Design

The most impressive result of our branding can be seen in the sophisticated and guest-friendly design of our stores. While focused on creating intelligent traffic patterns and optimizing the guest experience, our design features are inviting and fresh. Smoothie King’s purpose shines clear through the ability to understand its target audience. We also have incredible design prototypes for non-traditional units that can be found in airports, malls, and unique drive-thru locations.

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