Following the pandemic, many people decided it was time to start prioritizing wellness, whether as a means to thwart disease or to improve their overall health. With more consumers taking their health and wellness seriously, there’s never been a better time to consider owning a smoothie shop franchise with Smoothie King.
The wellness market is expected to reach $6 trillion in 2023 and is projected to grow to almost $7 trillion by 2025. As a growing industry, the wellness market is driven by shifting consumer trends and increasing interest across all facets of life: health, fitness, nutrition, appearance, sleep, and mindfulness.
We’re committed to blending more nutritious smoothies – with ingredients like organic veggies, whole fruits, and clean protein – while avoiding artificial preservatives, flavors, and colors to help customers on their health and wellness journeys. Our franchisees encourage guests to pursue a healthy, active lifestyle by making smoothies that nutritionally support their goals.
At Smoothie King, our smoothie franchises don’t just satisfy our customers’ cravings for the nutritious drinks they love – we also serve up smiles. Our franchisees are the cornerstone of not only serving customers but also recognizing the value of supporting younger team members while building a better future for themselves and their families.
Advantages of Operating a Smoothie Franchise Business
Franchising offers many advantages to new business owners that they wouldn’t receive elsewhere. To start, partnering with Smoothie King offers our franchisees the ability to leverage our 50 years of experience, global customer base, financial stability, and flexibility to build a thriving business.
One major benefit is that our franchise opportunity has a low start-up cost. We’ve budgeted for everything you’ll need as an owner, accounting for minimal waste, lower costs of goods, low labor costs, minimal equipment, distribution, and proprietary recipes. We make sure our franchisees get the most bang for their buck.
Another benefit of becoming part of an established brand like Smoothie King is you’ll have a proven business model to follow. We’ve spent 50 years in the business, giving us the expertise to develop the systems and processes you’ll need to be successful. You’ll also have benefits like a ready-made customer base, immediate brand recognition, and marketing support to get the word out about your location.
Our research and development team is focused on creating new delicious and innovative offerings that blend complementary ingredients and target specific dietary and health goals. We only use high-quality fruits, vegetables, and proteins combined with other purposeful ingredients like fiber, vitamins, minerals, and more. Our products are designed to drive traffic and sales to your business, enhance the menu, increase market share, see unit revenue growth, and meet the evolving needs of today’s health-conscious consumers.
As the first smoothie franchise in the US, we know how important having a strong training and support program is. Smoothie King offers our franchisees comprehensive training sessions, continuous support, networking opportunities with other franchise owners, extensive operations manuals, and strong leadership.
We also know that a franchise location is one of the most critical factors in the success of your store. As a result, we have a talented real estate team that’ll help you find the most optimal location for your new business.
We round out all of our assistance with a strong marketing program and technical support. Our strategic marketing tactics are designed to position your store for success, and our technology makes operations simple and easy to master.
Disadvantages of Operating a Smoothie Franchise Business
While we personally don’t think there are any disadvantages to owning a smoothie franchise, there are a few considerations to keep in mind.
Some investors want a more hands-off role as an owner. There’s nothing wrong with this, of course, but to be a franchisee, you’ll need to invest some time in the business to complete training and ensure successful operations. If you’re looking for more of an owner model versus an owner/operator model, a smoothie franchise opportunity might not be for you.
Likewise, if you’re an entrepreneur who wants to call all the shots and needs complete control, franchising, in general, might not be a good fit for you. Yes, with franchising, there’s less control over pricing, products, and operating hours, but what you gain in return more than makes up for it. Our franchisees choose us because we offer a turnkey opportunity where virtually everything you need to start and operate your business is included.
One last disadvantage of owning a smoothie shop franchise is the ongoing fees. But much the same as control, what you’re contracted to pay in terms of ongoing fees (whether they’re for royalties, ad royalties, or another type of recurring payment) goes back into improving the brand for your benefit.
The smoothie business is one you can feel good about. When you franchise with Smoothie King, you’ll spend your days helping people live healthier, more active lives. Anyone can make a smoothie, but we do it best.
Contact us today to learn more information about becoming a smoothie shop franchise owner with Smoothie King and what goes into our franchise opportunity.