Smoothie King franchisees frequently place great importance on getting involved at the local level. Our brand’s vision is to be an integral part of every health and fitness journey, so it’s essential for franchisees to build relationships with guests and the communities where they operate.
Franchisees in general have much to gain from getting involved in their local communities. Not only does it foster brand recognition and loyalty, it can be good for business, as well. Catering, sponsorships, fundraising and profit sharing enable franchisees to raise brand awareness while supporting organizations that make a difference for guests and their families.
Here are a few ways that franchisees can partner with local organizations to give back to communities and enhance local marketing efforts:
1. Parent-Teacher Associations
Reach out to local parent-teacher associations and ask how you can get involved. Catering or profit sharing with Parent-Teacher Associations is an effective way to reach a large number of people. If you choose to donate products or services, be sure you confirm how your company name will be featured in local marketing and press coverage, as well as how many parents it will reach.
After the event or fundraiser is over, keep in contact with your local PTA. The organization might need a sponsor for future endeavors, and your continued support could make them more likely to mention your business in the community. Build a long-term relationship, and you may be rewarded with increased exposure and a group of loyal brand advocates.
2. Chamber of Commerce
When consumers know that a company is part of the local Chamber of Commerce, they are 44 percent more likely to think favorably of the business and 63 percent more likely to become a guest. Joining your local Chamber also helps you network with other business owners. You can turn to them to discuss business strategies and share new ideas. By becoming a familiar face in your town’s business landscape, you can open doors for you and your brand.
3. Partner with a Foundation or Charity
Consider donating to a local charity that aligns with your brand’s values. Most importantly, you’ll help that organization reach its goals. At the same time, it will help you spread awareness for your business.
Donations don’t have to come in the form of cash or free products. Your business can organize a drive for clothing or goods for a season event, such as Toys for Tots. You can also find a time for you and your team to volunteer with a local charity. Community service should always come from a place of authenticity, so select an organization with a cause that’s meaningful to you.
Smoothie King announced in 2017 an ongoing sponsorship with the Challenged Athletes Foundation, a non-profit organization dedicated to helping people with physical challenges lead active, healthy lifestyles. Smoothie King will donate $150,000 to fund grants that provide adaptive sports equipment, as well as mentors and other resources. This sponsorship aligns with Smoothie King’s goal of making a healthy and active lifestyle accessible for all.
Franchisees can spearhead their own community involvement. Smoothie King franchisees have found myriad ways to give back to their communities and build brand awareness.
4. Sponsor a Sports Team
Youth sports are a longstanding community tradition reaching thousands of families every year. Sponsoring a team helps bring your neighbors together and offers an excellent way to get your business out there.
Building healthy habits during childhood creates better health for years to come. Smoothie King franchisees can support better-for-you eating options for kids by providing delicious alternatives to traditional post-game treats like juice boxes and pizza. A childhood love of sports and nutritious eating habits can last a lifetime.
To learn more about franchise opportunities with a brand that’s helping build nutrition-conscious communities across the world, download a free Smoothie King Franchise Kit.