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Purpose-Driven Marketing for Our Summer Smoothies

Ingredients for SuccessSetting the Trends

Everything Smoothie King does – from every blend we create to every team member we hire – is for a purpose: inspiring people to live a healthy and active lifestyle. We especially took this purpose to heart as we developed our summer smoothies. This summer, we’ve added whole raspberries to our menu as part of […]

2018 Trends in Fitness and Wellness

Ingredients for SuccessSetting the Trends

Consumer trends are calling for more nutritious food and drink options. This shift has spurred consumer spending, with net sales for natural and organic food, as well as supplements and personal care products, reaching more than $79 billion in 2017, according to Whole Foods Magazine, citing research from Retail Insights. With strong demand for cleaner, […]

The Franchisee behind Smoothie King’s Vegan Smoothie Line

Setting the Trends

A 2016 Harris Poll found 3.7 million Americans identified as vegans. Another 4.3 million U.S. consumers are vegetarian – but not vegan. Nutrition-focused food brands began rolling out new product lines to accommodate this growing demographic. Smoothie King first introduced vegan smoothies – mango kale and dark chocolate banana – in 2014 after increasing interest […]

smoothie king smoothie with ingredients

How a Better-for-You Mindset in Younger Generations Can Drive Growth for Smoothie Bar Owners

Setting the Trends

Nutrition-conscious consumers are here to stay. This market shift is being driven by the youngest generations—millennials and Generation Z. Not only are these demographic groups more inclined to choose better-for-you options, but they are also more willing to pay a premium price for nutritious alternatives. This shift is influenced partly by the internet age, in […]

The Importance of Trust and Transparency in the Smoothie Industry

Setting the Trends

Many restaurants have been listing ingredients and calorie counts for years – we have listed the main ingredients for each smoothie on our menu at Smoothie King for several years. However, in May 2018, calorie menu labels are becoming mandatory for restaurants of a certain size and other food serving establishments like ice cream shops, […]

Image Describing Smoothie King Franchise Kit

Franchise Kit


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