Fitness and wellness trends have evolved beyond weight loss and management. Today, consumers are focused on lifestyle choices and products that help them meet a wide range of wellness goals.
Fitness and wellness will continue to be top of mind for consumers in 2019 and beyond. With the rise of the mindful consumer, brands that offer a better-for-you product helping guests live active lifestyles are poised for success.
Fitness and wellness trends we’re watching in 2019 include:
1. TOTAL WELLBEING
“Wellness” has expanded beyond physical health and now includes mental and emotional health as well.
In 2019, consumers will increasingly seek out holistic approaches to wellness, according to Mintel’s latest global consumer trends report.
In pursuit of total well being, consumers will be more interested in products that balance the natural bacteria found in the body.
And as demand for probiotics increases, we can expect to see probiotics found in other products besides yogurt in 2019.
3. PERSONALIZED APPROACH TO WELLNESS
Consumers have come to expect a personalized approach to wellness. This trend will continue to grow in 2019 alongside further development of health monitoring technology that allows for fully customized wellness plans for each person’s unique goals.
4. PURPOSEFUL INGREDIENTS
Consumers are increasingly mindful of the ingredients in their foods. According to a Nielsen report, 72 percent of people said they would buy foods that include superfood ingredients.
For example, 2018 saw the rise of Tumeric for its anti-inflammatory and antioxidant properties. Tumeric and other super foods, such as chia seeds, goji berries and kale will continue growing in popularity in 2019 as people continue to look for ingredients that help them achieve specific goals.
At Smoothie King, our mission to inspire people to live healthy and active lifestyles puts us ahead of the curve. Our smoothies are blended with purpose to help our guests achieve their individual fitness goals. We want to become an integral part of your health and fitness journey. Smoothie King is a perfect partner for your next challenge.
Are you interested in a franchise opportunity with a company that’s committed to fitness and wellness?