For nearly 100 years, smoothies have delighted the palates of consumers looking for a quick and easy way to get a nutrient-rich snack or meal. Since the dawn of the first blender, a lot has changed, but two things that have shown their staying power are smoothies and smoothie chains.
Back in 1922, Stephen Poplawski invented the first modern blender to make it easier for soda shop operators to create purees and other beverages. His invention sparked the popularity of milkshakes for consumers across the country, becoming a top choice in restaurants and cafes.
In the 1970s, a new wave of milkshakes took the country by storm: smoothies. Smoothies quickly became a sought-after health food choice, as consumers found them to be an easy way to get nutrients and vitamins.
Smoothie King introduced our nutritional fresh-blended smoothie in 1973. Founder Steve Kuhnau created the basis for our smoothies by mixing real fruit, nutrients, and proteins in a blender at home. Once he realized the positive impact smoothies had on his health, Steve created the first Smoothie King.
Today, smoothies are more sought after than ever. The US smoothie and juice bar industry was valued at $2.7B in 2022. Globally, the smoothie market was valued at $6.6B in 2021 and is expected to expand at a CAGR of 9.3% through 2028.
As more consumers focus on their health and wellness, smoothies continue to fit the bill, especially when it comes to convenience. Smoothies have maintained their popularity thanks to their ingredients, adaptability to suit a variety of dietary needs, and convenience for customers.
At Smoothie King, we’ve considered all the factors that are upholding the popularity of smoothies and have translated them into valuable advantages that set our franchises apart.
Health Benefits of Smoothies
Smoothies offer a variety of health benefits to support an active lifestyle. By consuming high-quality fruits and proteins with purposeful ingredients, customers can target certain dietary and health goals. Ingredients like fiber, vitamins, minerals, and more make being healthy quick, easy, and convenient.
The nutritional value of smoothies depends on the specific ingredients used, but some of the health benefits of drinking smoothies include increased fruit and vegetable consumption and increased fiber intake, which can aid in weight loss and improve digestion.
We make having a nutritious snack or meal on the go convenient for families and individuals who value a healthy lifestyle. Since we became the first smoothie franchise in the US in 1989, we’ve expanded our brand offerings to include retail product solutions such as sports beverages, energy bars, nutritious snacks, vitamin supplements, herbs, minerals, and other nutrition products. This makes our locations a one-stop shop for all our guests’ nutritional needs and creates multiple revenue streams for our franchisees.
Creative Variety in Smoothie Flavors
Smoothie King features a unique menu of delicious options that are far more than just “fruit in a blender.” Our smoothies are expertly blended from high-quality ingredients that target specific needs, goals, and ambitions.
One of the greatest features of franchising with Smoothie King is that we’re continuously testing and introducing new products. Our goals as a smoothie juice chain leader are to drive traffic and sales to your business, enhance the menu, and meet the evolving needs of today’s health-conscious consumers.
Cost, Availability, and Sustainability Advantages
Investing in a smoothie franchise with Smoothie King is an opportunity to leverage our decades of experience in franchising. We’ve accounted for virtually every expense that can pop up along the way while providing our franchise owners with a simple plan of operations.
Operations at our locations feature minimal waste, minimal equipment requirements, reduced cost of goods thanks to our distribution, low labor costs, proprietary recipes, and no cooking. We make it possible for our franchisees to offer value to on-the-go consumers while increasing their sales and profits.
Understanding Consumer Habits and Trends
As technology continues to evolve, smoothies have become a social media darling. Users and influencers of all types love to show their healthy routines with smoothie snapshots. With colorful blends, dazzling fresh fruit, and delicious toppings, it’s easy to see why smoothies are a great marketing opportunity.
The franchise team at Smoothie King has vast knowledge and experience with how this industry works, helping to propel our position as the number one ranked smoothie brand focused on health and fitness. We’re ready to supply franchisees with strategic marketing tactics to set your business up for success.
At Smoothie King, we’re invested in our franchisees and are committed to providing you with the tools and resources you need to build a strong business and break into smoothie mania.
Contact us today to learn more about owning a smoothie chain franchise with Smoothie King and how our business model can help you break into the growing industry.