Smoothie Franchise vs. Starting from Scratch: Which Is the Better Option?

Interior of a Smoothie King juice bar franchise outlet

When debating whether to start your own business from scratch or invest in a franchise model, there are several factors you’ll need to consider before choosing which is the better option for your entrepreneurial goals. Owning a smoothie franchise with Smoothie King can help you avoid many of the challenges and pitfalls that independent business owners can encounter.

An appealing franchise opportunity should come with a proven track record of success. Franchising offers investors a great business model, as the systems, processes, and operating protocols are already in place, laying the foundation for you to achieve your entrepreneurial goals. 

However, when you start a business from scratch, you become solely responsible for everything – financing, administrative tasks, marketing, sales, technology, expansion, and more – leaving you to figure it out yourself. Total control over everything is alluring for some investors but may not be as desirable to others. 

A man is holding a cup of coffee in a coffee shop.

When pursuing a solo venture, extensive research and development become imperative to achieve optimal outcomes. It becomes crucial to explore inventive approaches to promote your brand, establish a validated reputation, and analyze your target demographic to ascertain the ideal audience. Scrutinizing comparable businesses and assessing prevailing market trends are essential to formulate a sound business plan and effective advertising strategies, alongside perpetual efforts to enhance operations and systems.

Starting from scratch essentially means starting from zero. If you’re looking for a faster, more efficient, and proven way to build a business, franchising with Smoothie King is a better option than going it alone. 

The Benefits of Franchising with Smoothie King

Smoothie King is known worldwide for our masterfully crafted blends that support our guests’ healthy and active lifestyles. As the world’s largest smoothie and smoothie bowl brand as well as the nation’s number one health and fitness smoothie brand, we’re proud to have over 1,350 stores open and ready to expand even further!

Our franchise business opportunity affords owners the chance to work for themselves, but never by themselves, while helping their communities live healthier lifestyles. Since becoming the first smoothie franchise in the US in 1989, we’ve developed a comprehensive investment opportunity designed to set owners on the path to success.

A vibrant assortment of fresh fruits blended into a delicious smoothie at the fruit smoothie franchise.

When you franchise with us, you can rest assured that all the processes and procedures that go into starting and running a business are time-tested, well researched and can help you see a strong return on your investment. 

Here are eight benefits you’ll experience as a Smoothie King franchise owner:

  • World-class training and support. You’ll gain all the knowledge and expertise that comes from decades of experience in our in-depth training program. We’ll show you how to start and run your business, with ongoing support every step of the way.
  • Real estate and construction assistance. You’ll have our talented real estate team’s guidance and support to find the best location for your store and our franchise support team to assist with construction and build-out.
  • Product development. You won’t have to conduct extensive research and development; we handle that for you! We’re always testing and introducing new products to drive traffic and sales to your location, in addition to enhancing the menu and evolving to meet the needs of today’s health-conscious consumers. You’ll be able to leverage our brand expansion into the lifestyle category as we also offer healthier retail nutrition products like sports beverages, energy bars, snacks, vitamin supplements, herbs, minerals, and more. 
  • Brand recognition. You’ll enjoy immediate recognition by joining our top smoothie franchise! Franchising with us enables you to utilize our name, trademark, systems, support, and operations as your own. Our worldwide brand recognition makes it easier for franchisees to grow their customer base with loyal and new potential customers alike. 
  • A proven business model. You’ll be able to start your business quickly, as everything is already in place. You’ll have the industry-leading tools and resources required to run your business successfully and help keep your business growing. 
  • Powerful marketing strategies. You’ll grow your business with our strategic marketing tactics, complete with our leading industry experience. We offer full access to our expert marketing strategies and support to retain loyal guests and attract new customers to your location. 
  • Simpler operations. You’ll have a clear path to follow, as our investments in our store technology are improving consistency when it comes to product quality, store operations, and guest experience. We provide technology designed to make every aspect of running your business simple and easy to master, so you can focus on creating valuable connections with your community and bonding with team members. 
  • Return on investment. We’ve been laying the foundation for unit revenue growth with investments in our executive team, personnel, technology, marketing, and nationwide sponsorships. We’re ready to continue supporting growth in all areas of business. 

If you’re ready to go into business for yourself, there are many factors that you’ll have to consider when deciding whether you should start from scratch or invest in a franchise. Smoothie King offers the opportunity to not only go into business for yourself but with the backing and support of an industry leader.

Contact us today to learn more information about taking advantage of smoothie franchise opportunities with Smoothie King and what goes into our industry-leading investment.


A woman, masked and gloved, serves a cup of ice cream at a drive-thru smoothie concept.

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Exterior view of a Smoothie King franchise

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A group of Smoothie King franchisees posing in front of a mascot.

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