New Smoothie King president, COO reveals expansion plans

Tom O’Keefe, the new president and chief operating officer of
Smoothie King Franchises Inc., says the company will create a new
division for company-owned units as the 626-unit chain looks to expand
under new ownership.

O’Keefe, who took the helm of the Covington, La.-based chain in
January, said Smoothie King recently acquired a franchised unit in
Miami, bringing the total to six company-owned units. He said the
company has another franchised unit under contract in the Dallas-Fort
Worth area, and he foresees 30 company-owned units by the end of the
year.

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