MEET THE CEO, WAN KIM
Smoothie King’s first international franchisee in South Korea, Wan Kim purchased the company in 2012 and has led the brand to rediscover its purpose of inspiring healthy and active lifestyles ever since.
GOING UNDERCOVER
When Smoothie King CEO Wan Kim was on “Undercover Boss,” his experience in-store allowed him to form deep connections with franchisees, employees, and loyal Smoothie King customers. This memorable experience allowed Kim to get an authentic taste of how stores were operating at the time—and how his role as CEO could help improve everyone’s experience.
