Claudia Schaefer

Claudia oversees all marketing efforts for Smoothie King, where her primary focus is to further define the brand’s purpose and positioning by leveraging consumer insights to ultimately drive traffic and accelerate sales growth. With an exceptional track record of transforming and elevating well-known restaurant and retail brands, Claudia brings a wealth of experience in brand-building and strategic marketing, ultimately to drive revenue growth, enhance profitability, and elevate the guest experience. Previously she served as the Chief Experience Officer at Caliber, the $6B parent company of Caliber Collision, and also served as the CMO of multiple QSR and CDR brands, including Jamba and Cheddar’s Scratch Kitchen.