When it comes to our franchisees, we do everything we can to invest in their success. From development to training and ongoing support, we are here to offer support and celebrate their milestones along the way.
Even so, there is no single “key” to success. Our top-performing franchisees got to where they are with plenty of hard work, dedication and a clear strategy to follow.
Setting Clear and Measurable Goals
Some of our most successful franchisees are those who always strive for more. Even prior to opening day, they’re already setting goals to work toward—both for themselves and for the business as a whole.
Our corporate team supports our franchisees in areas such as site selection, design and construction, training and marketing, allowing them to obtain a competitive edge in their markets. We set operational goals and benchmarks for each location and provide the tools needed for our franchisees to reach them. In addition to these benchmarks, perhaps individual franchisees would like to reach a certain sales goal in a period of time, hire a certain number of team members, gain followers on social media or get involved in their community.
There’s a lot more that goes into running a business other than simply selling a product. Our top-performing franchisees truly care about building connections within their community and relationships with their guests and team members.
Building A Strong Team for Your Smoothie King Franchise
Speaking of team members– if the recent labor shortage has taught us anything, it’s that your team can make all the difference when it comes to running your business. Our top franchisees truly invest in their team members and work hard to build an inviting work culture that their employees enjoy.
They want to see them succeed just as much as they want to see their business itself succeed. From training to employee recognition programs and promoting from within, new and veteran franchisees alike must realize the importance of keeping team members happy and well cared for.
When it comes to hiring, our franchisees look for team members who are passionate about excellent guest service.
“Every time I onboard a new team member, I let them know that guest service is my main focus,” said Iyas Abuhasna, a multi-unit Smoothie King franchise owner based in the Chicagoland area. “I explain that good guest service will not only bring in more business, but it will help them be better people. You have to be nice to people to be a good human.”
Of course, as with any business these days, it is crucial to keep up with the latest technological developments and consumer trends. As a franchise, we’re always looking ahead at what we can do to help maximize efficiency within our locations. From our loyalty mobile app to online ordering and our delivery services, our franchisees always have a way of meeting our guests right where they are.
Our highest-performing franchisees are those who maintain open minds and can adapt as needed. This can be best demonstrated by the rapid, drastic changes the food and beverage industry experienced during the COVID-19 pandemic.
Our franchisees were quick to pivot and focus more on their drive-thrus and delivery services to keep everyone safe, all while continuing to serve our guests’ favorite Clean Blends.
Smoothies With A Purpose
At Smoothie King, having a passion for our mission—helping others live healthy and active lifestyles—goes a long way. The dedication our franchisees have for our brand truly reflects in their success.
Many of our franchisees succeed by spreading our mission throughout their communities, putting themselves out there to promote wellness at community events and even hosting contests to encourage healthy living.
“The best part of all of this has been being a part of such an incredible brand and watching our dreams become our reality,” said Illinois-based franchisee Nathan Davis. The fact that we help to inspire a healthy and active lifestyle while promoting a great product, adding jobs to the community, and seeing our smiling guests… It makes it all worth it.”