The Daily Warrior: Smoothie King Develops a New Blend in Sponsorship of the American Cancer Society
The American Cancer Society (ACS) estimated more than 1.7 million new cancer cases will be diagnosed in 2018. With the purpose of helping to raise awareness of the many people affected by cancer, Smoothie King developed the Daily Warrior.
The Daily Warrior is a Wellness Blend that is a vegan-friendly, nutritious, 660-calorie (20 oz.) meal replacement smoothie that provides protein, fiber, calcium, iron and potassium. It’s blended with bananas, wild blueberries, dates, almonds, organic spinach, peanut butter, a blueberry juice blend and stevia plant-based sweetener. It’s also free of cholesterol, trans fats and added sugar.
Development of the Daily Warrior
The project of raising awareness was especially important for Rocky Gettys, vice president of product development for Smoothie King, who watched a friend battle pancreatic cancer a few years ago.
“Every day I see the Daily Warrior sales grow, I get a great sense of satisfaction knowing that we’re now working to raise awareness,” Rocky said.
We had to work with great care to develop the Daily Warrior because we had to meet specific ACS nutritional requirements. It had to:
- Be non-dairy
- Contain no added sugar
- Provide certain levels of protein, fat, and carbs
- Use particular types of fruits and vegetables
- Limit fiber content
“It was a bit of a challenge to hit all the requirements and ensure the smoothie maintained the one-of-a kind Smoothie King flavor our guests have come to expect,” Rocky said. “But, at the end of the day, it was well worth the effort.”
A lot of care and consideration also went into the name of the smoothie. The name needed to capture the goal of never giving up, never to stop fighting. We believe Daily Warrior captures this perfectly.
Sponsorships Help Deliver Mission and Vision
Since our vision is to be an integral part of every health and fitness journey, we are grateful to have the opportunity to work with others to help achieve that.
Smoothie King has sponsored other parties to develop smoothies before. For example, we worked with a professional football player to develop the Gladiator smoothies, which are offerings in our line of Fitness Blends created with the purpose of helping people firm up as part of a sensible diet and regular exercise routine.
It made sense for us to sponsor ACS with the purpose of developing a smoothie to help raise awareness in the fight against cancer.
To learn more about joining a brand that’s dedicated to helping guests live a healthy and active lifestyle, download your free Smoothie King Franchise Kit.