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Smoothie King Sets Sights on Growth in Oklahoma

Author: Smoothie King
Smoothie King smoothies

As the demand for freshly made smoothies rises, franchisees in cities nationwide are looking to invest in the segment. Oklahoma City and Tulsa are two cities jumping on the smoothie train. In a recently published article featured in The Journal Record, an Oklahoma City-based newspaper, Smoothie King’s Vice President of Franchising Shawn Caric, provided detail on why markets around the country – including Oklahoma City and Tulsa – are primed for healthy smoothie expansion.

“The smoothie segment is a $2 billion industry and we’re trying to get our fair share of that,” Caric said. “We believe eating healthy on the go is right for every market and every season.”

While Smoothie King is growing in several cities across Oklahoma, the brand is recruiting new and existing franchisees to open 30 additional locations in the Oklahoma City and Tulsa markets over the next five years. Currently, there are four new franchises under contract in the Oklahoma City metro area, with locations set to open in the Norman, Ardmore, Enid, Lawton and Muskogee communities.

Why such popularity in the Smoothie King franchise opportunity? Smoothie King is aggressively expanding because of its simple business model and flexible prototypes and formats for traditional and non-traditional locations. Additionally, the brand is always innovating to remain relevant and in line with consumer trends and preferences. Smoothie King’s menu is designed with purpose, so guests can select smoothies based on their personal health and wellness goals.

Furthermore, Smoothie King was recently highlighted in QSR’s Best Franchise Deals, ranking third for its innovative technology as it relates to managing product supply chain, keeping low overhead for franchisees and easy to manage operational systems. Smoothie King stores consist of a basic buildout and low labor requirements, making it easy to deliver on quality and customer service, which is ideal for a first-time franchisee. “Franchising resonates with today’s business market,” Caric mentions in The Journal Record story. “It takes a lot of risk out of starting a business.”

The Smoothie King franchise opportunity attracts a wide variety of entrepreneurs. From business owners with multiple franchises looking to add to their portfolio to fitness enthusiasts inspired by the brand’s mission and vision, Smoothie King presents a wise investment opportunity in markets across the country.

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