How We’re Investing in the $38 Billion Mobile Food Ordering IndustryAuthor: Smoothie King
It’s no secret that mobile food ordering seems to be the future of the QSR restaurant space. Since 2014, the $38 billion industry has grown 300 percent more quickly than dining in for a meal and is expected to make up 11 percent of all QSR sales by the end of 2020.
Despite the rise of third-party delivery apps, on-site food pickup through a restaurant’s website or app is still the most popular mobile ordering option.
At Smoothie King, we have further embraced mobile food ordering by partnering with DoorDash, enabling our guests to order their favorite smoothies through our mobile app and website for pickup or delivery. These services not only expose our brand to more potential guests, but they create additional revenue streams for our franchisees.
Joining the Third-Party Delivery App Frenzy
Delivery apps are exploding in popularity. Most popular with people aged 18 to 24, mobile food ordering apps changed the way young people see and interact with the restaurant industry, largely due to its convenience.
By 2030, the food delivery service is projected to reach $3 trillion in sales. Having prepared, ready-to-eat food delivered to your door is already convenient, and removing the need for a phone call makes it even easier. With just a few clicks, customers can have a fully-customized meal brought directly to them.
By partnering with DoorDash, a leading name in third-party food delivery, we are equipping Smoothie King franchisees with a business relationship to help them succeed. The exclusive partnership also allows us to expand our guest reach and inspire more healthy and active lifestyles. Since early May, guests near any of the nationwide Smoothie King locations can order any of the 83 purpose blends through the DoorDash app or website for “no-contact” delivery or pick up.
Behind Our Mobile Food Ordering App
If guests don’t have a DoorDash account, they can simply use the Smoothie King Healthy Rewards app. Smoothie King franchisees will utilize the DoorDash fleet of Dashers for door-to-door fulfillment of orders placed on the Healthy Rewards loyalty app and SmoothieKing.com. Smoothie King delivery orders will include tamper-resistant packaging.
Filled with detailed nutrition facts on all of our smoothies and host to our Healthy Rewards membership program, the official Smoothie King app offers a number of benefits to our guests. Our app allows guests to visit their nearest Smoothie King and have their smoothie waiting for them right when they arrive or the convenience of delivery right to their door. Guests can customize their smoothie from the comfort of their own home, adding extras and enhancers to perfectly compliment their individual fitness journey.
With on-site food pickup still being the most popular way to digitally order food through an app, the Smoothie King Healthy Rewards app ensures our franchisees remain on trend and in-demand. We are proud to provide our franchisees with the tools needed to stake their claim within the booming mobile food ordering industry.