Open Accessibility Menu

How We’re Investing in the $38 Billion Mobile Food Ordering Industry

Author: Smoothie King

It’s no secret that mobile food ordering seems to be the future of the QSR restaurant space. Since 2014, the $38 billion industry has grown 300 percent more quickly than dining in for a meal and is expected to make up 11 percent of all QSR sales by the end of 2020.

Despite the rise of third-party delivery apps, on-site food pickup through a restaurant’s website or app is still the most popular mobile ordering option.

At Smoothie King, we have further embraced mobile food ordering by partnering with DoorDash, enabling our guests to order their favorite smoothies through our mobile app and website for pickup or delivery. These services not only expose our brand to more potential guests, but they create additional revenue streams for our franchisees.


Joining the Third-Party Delivery App Frenzy

Delivery apps are exploding in popularity. Most popular with people aged 18 to 24, mobile food ordering apps changed the way young people see and interact with the restaurant industry, largely due to its convenience.

By 2030, the food delivery service is projected to reach $3 trillion in sales. Having prepared, ready-to-eat food delivered to your door is already convenient, and removing the need for a phone call makes it even easier. With just a few clicks, customers can have a fully-customized meal brought directly to them.


By partnering with DoorDash, a leading name in third-party food delivery, we are equipping Smoothie King franchisees with a business relationship to help them succeed. The exclusive partnership also allows us to expand our guest reach and inspire more healthy and active lifestyles. Since early May, guests near any of the nationwide Smoothie King locations can order any of the 83 purpose blends through the DoorDash app or website for “no-contact” delivery or pick up.

Behind Our Mobile Food Ordering App

If guests don’t have a DoorDash account, they can simply use the Smoothie King Healthy Rewards app. Smoothie King franchisees will utilize the DoorDash fleet of Dashers for door-to-door fulfillment of orders placed on the Healthy Rewards loyalty app and Smoothie King delivery orders will include tamper-resistant packaging.


Filled with detailed nutrition facts on all of our smoothies and host to our Healthy Rewards membership program, the official Smoothie King app offers a number of benefits to our guests. Our app allows guests to visit their nearest Smoothie King and have their smoothie waiting for them right when they arrive or the convenience of delivery right to their door. Guests can customize their smoothie from the comfort of their own home, adding extras and enhancers to perfectly compliment their individual fitness journey.


With on-site food pickup still being the most popular way to digitally order food through an app, the Smoothie King Healthy Rewards app ensures our franchisees remain on trend and in-demand. We are proud to provide our franchisees with the tools needed to stake their claim within the booming mobile food ordering industry.

Are you interested in taking advantage of the $38 billion mobile food ordering industry by owning your own Smoothie King? Contact us today!

Featured Blogs

  • What is Gut Health and Why is It Trending

    As we start the new year, Smoothie King has continued to evolve our menu with better-for-you smoothies that target gut health and improve digestion. Today’s consumer is even more committed to their ...

    Read More
  • Smoothie King Bolsters Executive Leadership Team with New CMO, CIO and CPO

    As we begin 2023, the brand is excited to announce the addition of three members to the Executive Leadership Team. In late 2022, Smoothie King added Chief Marketing Officer Marianne Radley; Chief ...

    Read More
  • Observing Veterans Day with our Veteran Smoothie King Franchisees

    Smoothie King is so thankful for those that serve our country and preserve the freedoms we’re all privileged to enjoy. Last Friday was Veterans Day and we hope everyone took the time to thank the ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and become a franchise partner.

Interested in franchising internationally?

Learn More
* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your address.
  • Please enter your city.
  • Please enter your State.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter why do you want to own a Smoothie King.
  • Please enter where would you like to open a Smoothie King.
  • Please enter liquid capital.
  • Please enter your net worth.
  • Please enter details.
See Disclaimer

Your information is being collected so that we may contact you regarding your interest in a Smoothie King franchise. We do not share your information with any outside parties unless you specifically authorize us to do so.