Open Accessibility Menu
Hide

3 Key Ways We’ve Adjusted How We Operate Our Smoothie Franchises

Author: Smoothie King

Simple operations is one of the many reasons Smoothie King franchise owners invest in our business model. There have always been fewer moving parts when it comes to running a Smoothie King – you need refrigeration units, freezers, blenders and an exceptional team.

COVID-19 has changed how the world operates – particularly restaurant owners – and Smoothie King is no exception. With a mission focused on inspiring people to live a healthy and active lifestyle, it is essential for us to adapt to the evolving circumstances to ensure we're able to support our franchisees and continue to be part of every guest's health and fitness journey.

From delivery and curbside pickup to deferring franchisee payments on royalties, we are working hard to make sure our franchisees are successful in running their businesses.

1. Partnering with Third-Party Delivery Systems

Recently, Smoothie King decided to enter an exclusive, new partnership with DoorDash to make accessing our delicious products even easier than before. On June 7, we offered a month-long “Try Me Free” program, so that DoorDash users could try our products without having to pay a delivery fee. We are even available on DoorDash’s subscription service, DashPass, so delivery is free on orders of a certain dollar amount.

undefined

By making our delicious, healthy products available to a larger reach beyond communities in closest proximity to our locations, franchisee owners can keep their revenue at a steady pace, even if we’re in the midst of a pandemic.

2. Keeping Guests and Employees Safe

While a healthy and active lifestyle is a value we uphold every day, the health and safety of our loyal guests and our employees is just as important. We’ve implemented cleaning and safety standards for our employees, such as an increase in handwashing, wearing gloves and masks, as well as making sure those feeling under the weather stay home.

undefined

On top of that, we have continued to adapt our locations so they are equipped to continue being open, by implementing curbside pickup, hands-free delivery, and for some locations, drive-thru. We want our franchisees to succeed, especially when many are the only income source for their families during this pandemic. In that effort, we’ve doled out development extensions to franchisees who need it most.

3. Looking Out for Our Franchisees

Every one of our franchisees has chosen to become a member of the Smoothie King family, so when a crisis like the COVID-19 pandemic hits, we know we have to step it up to take care of our franchise family. Whether that means deferring payments or providing franchisee support through weekly webinars, we want to do all we can to help ease the stress of business ownership during any crisis.

undefined

For all of March and April, we deferred payments on royalties, tech fees and ad fees, along with waiving the requirement for franchisees to pay us. If foregoing our revenue from franchisees means they can maintain success and sustain their income for their families, that’s the least we can do.

As we continue to adapt and learn new strategies for operation through this pandemic, we continue to uphold our values of living healthy and active lifestyles even in the face of adversity and challenges.

Looking to join a supportive, wellness-focused smoothie franchise brand? Get started by downloading our Franchise Kit today!

Featured Blogs

  • How Smoothie King’s Success in 2021 Is Forecasting Future Growth

    The pandemic created a more health conscious consumer, with 59% of people claiming to be more focused on health and wellness since the start of 2020. With this mentality shift, those consumers sought ...

    Read More
  • Smoothie King Launches At-Home Smoothie Subscription, Nourish Daily

    Smoothies have become an integral part of the health and wellness industry, as a great way to receive crucial nutrients in your diet that you may otherwise lack. Especially on the heels of the ...

    Read More
  • 5 Ways Our Franchisees Are Preparing for a Strong 2022

    After our double-digit sales growth in 2021, our franchisees are gearing up for an equally as strong 2022. With improved unit economics and a record-setting average unit volume in 2021, they are ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and explore our franchise opportunities.

* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your city.
  • Please enter your state / province.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter a selection for how you heard about us.
  • Please enter liquid capital.
  • Please enter your net worth.
See Disclaimer

Ready to Jump Ahead? Fill out our full application if you are ready to get ahead
to become a Smoothie King franchisee!
Fill Out Application