Why We Create Smoothies with Our Guests’ Purpose in MindAuthor: Smoothie King
Smoothies are among the fastest-growing segments in the beverages market. Experiencing an 80 percent increase in consumption in just five years, smoothies have quickly become a major component of consumers’ diets within developing and emerging markets alike.
And, as more consumers use protein and fiber-rich beverages as an efficient means to get essential nutrients – or replace a meal altogether – smoothies have quickly extended beyond the beverage space and begun eating away at food industry market share.
From children to adults and seniors, people at all stages in life love smoothies. Here’s more on how our smoothies appeal to all age groups and how we help ensure strong demand for franchisees with our unique and purposeful blends:
Consumers with Distinct and Individualized Goals
While smoothies appeal to nearly every consumer group, every person’s motivation when buying a smoothie is unique.
The majority of consumers want a quick, convenient, great-tasting and better-for-you option – especially when paying the higher prices for smoothies. Nevertheless, when marketing to a widespread group of consumers, taking a one-size-fits-all approach rarely works.
We understand that each Smoothie King guest will have a specific purpose, so we have created a unique customer experience to help them find a great-tasting smoothie they’ll love, while assisting them in achieving their specific objectives.
Whether that is to enjoy a tasty treat, find a nutritious on-the-go meal replacement or get necessary nutrients in an easily consumed format, we are able to capitalize on the widespread demand for our product – and have guests feel like they’re getting a product that customized just for them.
Standing above the Crowd with a Unique Menu Presentation
When it comes to menu variety, some restaurateurs believe that too much choice can be paralyzing. On the other hand, consumers increasingly demand menu variety and customization. This is another area where we’ve excelled at Smoothie King.
We’ve tailored our diverse options to appeal directly to each guest’s specific purpose. That’s why we’ve divided up our menu items into the following categories:
- Fitness Blends
- Slim Blends
- Wellness Blends
- Take a Break Blends
- Kids’ Blends
Whether guests want to slim down or bulk up, last longer during a workout or recover faster, get more balance in their day or more vegetables in their diet, each and every smoothie is blended for their unique purpose.
When guests come to Smoothie King, they get the best of both worlds – a wide variety of ingredients, blends and enhancers, with the ease and efficiency of a menu organized to help them quickly scan our extensive offerings to help them accomplish their individual goals.
Our menu has helped us cultivate our exceptionally loyal guest following. And it has made Smoothie King the go-to smoothie concept for consumers any time they want a quick, delicious and better-for-you midday snack or meal replacement.
Because of our individualized approach to menu design, new offerings and guest service, our smoothie franchise has garnered a significant portion of the market share in the smoothie segment.
With widespread market demand across demographics, along with our ability to cultivate meaningful, purpose-driven relationships with each consumer, Smoothie King has been able to carve out a niche in the quick-service restaurant market.