Open Accessibility Menu
Hide

How Smoothie King Found the Perfect Blender

Author: Smoothie King
smoothies and smoothie king interiors

One of the most important things contributing to Smoothie King’s growth – besides franchisees and nutritious ingredients – is only about 18 inches tall.

The blender.

It is the most important piece of equipment in every Smoothie King store, responsible for blending millions of smoothies a year. The blender is a powerful little machine with a lot of responsibility riding on its motor. It consistently has to achieve the proper texture, which is key to flavor, mouthfeel and how long the smoothie lasts in guests’ cups.

The blender is also key to keeping hundreds of franchises rolling and thousands of people employed. Consequently, it needs to be cost-effective and durable. If the blender frequently needs repairs, it will have a negative impact on stores.

Therefore, finding the perfect blender is paramount to both guest satisfaction and business sustainability.

The Quiet One is the One

Smoothie King uses The Quiet One model made by Vitamix. The Quiet One features a specialized BPA-free container and lid made for Smoothie King.

“We’ve found it offers the best combination of key performance attributes, which include not only blending ability, but also speed, sound, technology, ease of operation, durability, cost of ownership, and service after the sale,” said Rocky Gettys, Vice President of Product Development and R&D at Smoothie King.

pouring smoothie into cup

Because the blender is a vital part of our operations, which Smoothie King strives to simplify, various makes and models undergo a lot of scrutiny and testing before being chosen as the blender for all stores. Smoothie King considers whether the new blender option is viable, as well as the reputation of the blender-maker.

“We try to get an understanding of not just where the brand is now, but where it is headed in the future,” Rocky said.  “If we have alignment in those two areas, we will bring a unit into our test kitchen and start blending smoothies.”

The Rigors of Becoming a Smoothie King Blender

The first test is the quality of the smoothie made by the blender. Emphasis is put on smoothies that are hard to blend and create challenges for the blender. Here’s what we look at:

  • Consistency and how well the blender holds up over time
  • Performance one smoothie after another
  • Sound and durability of the handle, lid, and container
  • Impact on blender parts, such as blades and gaskets
  • Operational mechanisms – how the lid functions, how the hood functions, how the smoothie pours, impact on speed of service, and how easy it is to clean and maintain

If a blender makes it past this first phase of testing in Smoothie King’s test kitchen (they rarely do), it will advance to a test store. There, thousands of smoothies over the course of several months are blended and served to our guests. The operator ensures it blends smoothies that meet Smoothie King’s standards consistently and provides feedback on operations. Data on cost of ownership is also gathered at this time.

smoothie king interior

Only once since 2012 did a different blender make it into the field testing stage, and Smoothie King considered making a change. However, Vitamix’s Quiet One remained triumphant because the blade mechanism created a more consistent product as the blender aged. It also proved to be the best option in terms of cost of ownership over a five- to seven-year period of time.

A Blend of Ease and Business Sensibility

In order to maintain our position as a leader in the smoothie industry and help ensure brand growth, Smoothie King must outperform the competition. This means we have to use blenders that are faster, more consistent and durable. Therefore, we must also stay current with new blender technology.

The Quiet One enhances our franchisees’ operations because it is the most advanced blender for our needs. It’s easy to use and maintain. You push a pre-programed button, walk away, and the blender does everything else. It has a powerful 3 horse power motor that quickly cuts through the toughest combinations of frozen fruit and veggies, ice, proteins, peanut butter, grains and nuts, and other ingredients. Operators need to know that if they prepare a smoothie properly it will blend perfectly every time, which helps reduce costs and time re-blending smoothies.

smoothie king smoothie in front of blender

We can now fully blend a smoothie in 30 seconds in a blender whose noise has been reduced by about 65 percent through sound engineering. The Quiet One’s durability makes the cost of ownership very reasonable. This helps ensure less impact on the bottom line, which is always a high priority for franchisees.

To learn more about franchising with Smoothie King, download our free franchise kit.

Featured Blogs

  • Smoothie King Sets Sights on Growth in Oklahoma

    As the demand for freshly made smoothies rises, franchisees in cities nationwide are looking to invest in the segment. Oklahoma City and Tulsa are two cities jumping on the smoothie train. In a ...

    Read More
  • In the News: How Smoothie King Has Evolved to Meet Its Guest’s Health Needs

    When Smoothie King was founded in 1973, it was primarily created as a health-focused beverage concept. Over time, the brand added sugar to its products and created a treat destination, but when Wan ...

    Read More
  • How a Former C-Level Executive is Creating a Smoothie Franchising Empire

    A QSR veteran, Smoothie King multi-unit owner Omar Janjua is preparing for the next chapter of his professional life, with plans to build a Smoothie King empire and bring a purposeful product to the ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and become a franchise partner.

Interested in franchising internationally?

Learn More
* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your address.
  • Please enter your city.
  • Please enter your State.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter why do you want to own a Smoothie King.
  • Please enter where would you like to open a Smoothie King.
  • Please enter liquid capital.
  • Please enter your net worth.
  • Please enter details.
See Disclaimer

Your information is being collected so that we may contact you regarding your interest in a Smoothie King franchise. We do not share your information with any outside parties unless you specifically authorize us to do so.