Open Accessibility Menu
Hide

Purpose-Driven Marketing for Our Summer Smoothies

Author: Smoothie King
Whole Raspberries Smoothie King

Everything Smoothie King does – from every blend we create to every team member we hire – is for a purpose: inspiring people to live a healthy and active lifestyle. We especially took this purpose to heart as we developed our summer smoothies.

This summer, we’ve added whole raspberries to our menu as part of our Cleaner Blending initiative and have incorporated them into new blends. These smoothies are a twist on some of our current blends—the Greek Yogurt Raspberry and the Angel Food Raspberry. Although these smoothies are only available until September 3, the whole raspberries are a permanent part of our menu.

angel food raspberry smoothie

Our Cleaner Blending initiative has helped us work towards our purpose with every blend, and the new summer blends are helping Smoothie King franchisees reach new guests and offer an upgraded, better-for-you version of regulars’ favorite smoothies.

New Smoothie Blends for Peak Season

Summer is a peak season for smoothies. In addition to our regulars who use our smoothies as meal replacements, the summer brings new guests hoping to keep cool with a smoothie. The busy season helps franchise owners expand their guest base, and our summer smoothies are a great place to start.

Elise Ganucheau, product manager at Smoothie King, said samples are always a great way to market new blends.

“Getting the smoothie in guests’ hands is the best marketing tool,” Elise said. “Tasting new blends is the best way to showcase the power of the quality ingredients we use.”

In addition, each franchisee receives a kit with promotional materials and marketing tips. This, in combination with an online campaign showcasing whole raspberries, allows guests worldwide to learn more about whole ingredients, cleaner blending and the summer blends.

The Purpose of New Smoothies

Adding new ingredients and blends keeps our menu fresh, but it also demonstrates the fact that we are paying close attention to guest feedback.

“Building on cleaner blending and bringing in these new additions reminds guests that we’re here to fill their needs,” Elise said. “We are listening and bringing what they need to fulfill their purpose.”

smoothie king whole raspberries

Whole raspberries are a source of Vitamin C, and eliminating raspberry sorbet cuts down on added sugar. The permanent addition of raspberries means this nutritious ingredient can be added to a variety of blends, adding a delightfully unique tart flavor and allowing guests to customize their favorites.

“Cleaner blending helps us broaden our reach by appealing to guests who are seeking better-for-you products, while helping them achieve their nutrition and fitness goals,” Elise said. “We’re always looking to add more whole fruits and vegetables that our guests want, especially when they taste as great as these new smoothies. We’re excited to make our menu even more nutritious as we move forward with cleaner blending.”

Our relentless dedication to purpose allows us to meet guests’ needs and constantly improve and grow as a brand. We’re committed to expanding cleaner blending by adding new whole ingredients.

To learn more about how joining a brand that’s dedicated to inspiring guests live a healthy and active lifestyle, download your free Smoothie King Franchise Kit.

Featured Blogs

  • How Smoothie King’s Success in 2021 Is Forecasting Future Growth

    The pandemic created a more health conscious consumer, with 59% of people claiming to be more focused on health and wellness since the start of 2020. With this mentality shift, those consumers sought ...

    Read More
  • Smoothie King Launches At-Home Smoothie Subscription, Nourish Daily

    Smoothies have become an integral part of the health and wellness industry, as a great way to receive crucial nutrients in your diet that you may otherwise lack. Especially on the heels of the ...

    Read More
  • 5 Ways Our Franchisees Are Preparing for a Strong 2022

    After our double-digit sales growth in 2021, our franchisees are gearing up for an equally as strong 2022. With improved unit economics and a record-setting average unit volume in 2021, they are ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and explore our franchise opportunities.

* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your city.
  • Please enter your state / province.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter a selection for how you heard about us.
  • Please enter liquid capital.
  • Please enter your net worth.
See Disclaimer

Ready to Jump Ahead? Fill out our full application if you are ready to get ahead
to become a Smoothie King franchisee!
Fill Out Application