Open Accessibility Menu
Hide

Smoothie King Creates National Exposure for the Franchise Brand

Author: Smoothie King
Smoothie King smoothie, exterior of Smoothie King location, Smoothie King smoothie and exterior of Smoothie King

After a record-breaking number of store openings in 2016, Smoothie King continues to expand throughout existing and new markets. To support this growth, Smoothie King has increased national marketing initiatives to build brand awareness and propel the brand forward.

Smoothie King on Nine National Networks

Taking their brand awareness to the next level, Smoothie King released a 12-week national TV advertising campaign at the beginning of 2017. The standout marketing campaign aimed to increase both sales and brand awareness nationally, which ideally benefitted franchisees at the local level as well.

The new smoothies highlighted in the ad campaign are Smoothie King’s new Slim-N-Trim and Mango products. The Slim-N-Trim smoothie can be used as a meal replacement and is a high-protein smoothie with less than 250 calories per 20-oz. cup. The smoothies, in conjunction with their successful national advertising campaign, are part of a national effort to drive sales and brand awareness on behalf of franchise owners.

Reinvesting in the Brand

Over the past two years, Smoothie King has experienced a combined same-store sales increase of more than 19 percent. Smoothie King CEO Wan Kim credits this growth with delivering the right types of products to guests and working with the right franchisees in order to continue expanding to new markets. Smoothie King anticipates sustained growth, especially after releasing their new smoothies and supporting advertisements.

Although it was Smoothie King’s first national advertising campaign, it is not the first time they have been in the national spotlight. In 2014, Smoothie King purchased the naming rights to the local NBA team.

exterior of Smoothie King center

The Smoothie King executive team has committed substantial corporate resources to the naming rights partnership. Smoothie King found just six weeks after the deal was announced there was a positive impact on the brand at the all levels. The New Orleans-based franchise brand receives weekly coverage during the regular NBA season, as well as the consistent schedule of entertainers performing at the location.

Looking Forward

Smoothie King expects to open 125 new stores in 2017, 25 percent more than in 2016. But with all this potential sales growth, the brand understands the importance of increasing their national advertising initiatives in support of their local franchisees.

Are you interested in joining a nationally recognized smoothie brand? Download the Smoothie King franchise kit here.

Featured Blogs

  • Smoothie King Sets Sights on Growth in Oklahoma

    As the demand for freshly made smoothies rises, franchisees in cities nationwide are looking to invest in the segment. Oklahoma City and Tulsa are two cities jumping on the smoothie train. In a ...

    Read More
  • In the News: How Smoothie King Has Evolved to Meet Its Guest’s Health Needs

    When Smoothie King was founded in 1973, it was primarily created as a health-focused beverage concept. Over time, the brand added sugar to its products and created a treat destination, but when Wan ...

    Read More
  • How a Former C-Level Executive is Creating a Smoothie Franchising Empire

    A QSR veteran, Smoothie King multi-unit owner Omar Janjua is preparing for the next chapter of his professional life, with plans to build a Smoothie King empire and bring a purposeful product to the ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and become a franchise partner.

Interested in franchising internationally?

Learn More
* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your address.
  • Please enter your city.
  • Please enter your State.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter why do you want to own a Smoothie King.
  • Please enter where would you like to open a Smoothie King.
  • Please enter liquid capital.
  • Please enter your net worth.
  • Please enter details.
See Disclaimer

Your information is being collected so that we may contact you regarding your interest in a Smoothie King franchise. We do not share your information with any outside parties unless you specifically authorize us to do so.