Open Accessibility Menu

Nutrition and Wellness-Focused Smoothie King Franchisee on Cloud Nine (Hundred)

Author: Smoothie King
Smoothie King location exterior, Smoothie King interior, smoothies

When Smoothie King franchisee Bob Viani sold all 17 of his Planet Fitness locations spread across the Hudson Valley region of New York, Pennsylvania and West Virginia, he was looking to continue his entrepreneurial journey within an industry he loved: nutrition and wellness.

At the same time, the Smoothie King mission statement – inspire people to live a healthy and active lifestyle – caught his attention.

“I’ve been in the nutrition and fitness industry since ’89,” Viani explained. “So, I’ve always known about Smoothie King.”

interior of Smoothie King location

In keeping with his decision to stay within the nutrition and fitness segment was the location of his Smoothie King store in Wappingers Falls, New York – and the 900th unit within the international franchise network. It happens to be across the street from one of his former Planet Fitness locations. However, the decision was no coincidence.

“The intersection sees vehicle traffic in excess of 47,000 cars per day on average, and there are other destination retail establishments, including McDonald’s and Walgreens,” Viani explained. “It’s right in the center of the county—it’s a great location.”

Viani is looking to capitalize on the influx of cars with a drive-thru, which helps make eating nutritious foods like smoothies more convenient for on-the-go guests.

Where the Fire to Invest in Smoothie King Was Lit

During a visit with a colleague from Planet Fitness in St. Louis, Missouri, Viani witnessed first-hand the impact of the rebranding efforts Smoothie King has put in place over the last few years.

“We pulled in, and it was a nice, beautiful retail location with a great menu,” he explained.

exterior of Smoothie King location

After having sold his franchise portfolio, Viani wasn’t ready to retire and wanted to continue to invest in a brand that had a nutrition-focused product and business model.

“I went to Franchise Expo East last year and had been doing research online, but nothing really caught my eye,” Viani said. “I didn’t want to invest in a concept just to make money – I wanted it to be something I’m passionate about.”

A Missing Ingredient in the Community

There was a major deficit in the Hudson Valley market for smoothie concepts. Viani is looking forward to providing a product in the local area that can cater to anyone. One trend that Viani has clearly noted is the demand for better-for-you alternatives to the typical foods available at quick-service restaurants.

He sees Smoothie King leading the pack providing consumers with nutrition-oriented products, and he recognizes people – both guests and business owners – want to be part of that.

As a Smoothie King franchisee, he loves the simplicity of Smoothie King’s business model. Viani also highlighted the fact that Smoothie King has garnered significant brand recognition nationwide through The Smoothie King Center, as well as through the organic growth of the brand in new markets.

How Does it Feel to be Smoothie King Franchisee No. 900?

“I feel really proud to represent the brand for this milestone,” Viani said.

Joining Viani for the grand opening were multiple members of the Smoothie King corporate team, including CEO Wan Kim and Chief Development Officer Kevin King. The Chamber of Commerce made it official with a ribbon-cutting ceremony.

Wan Kim opening up new Smoothie King

“My wife is involved, my two kids—it’s going to be something we all can participate in and enjoy,” Viani emphasized.

As the owner of Smoothie King’s 900th store, Viani is a great representative of the brand, living the Smoothies With a Purpose® message and hoping to spread the message throughout his community.

Interested in opening Smoothie King’s 1,000th location? Learn more about becoming part of an international brand as a franchisee by downloading our Franchise Kit.

Featured Blogs

  • How Smoothie King’s Success in 2021 Is Forecasting Future Growth

    The pandemic created a more health conscious consumer, with 59% of people claiming to be more focused on health and wellness since the start of 2020. With this mentality shift, those consumers sought ...

    Read More
  • Smoothie King Launches At-Home Smoothie Subscription, Nourish Daily

    Smoothies have become an integral part of the health and wellness industry, as a great way to receive crucial nutrients in your diet that you may otherwise lack. Especially on the heels of the ...

    Read More
  • 5 Ways Our Franchisees Are Preparing for a Strong 2022

    After our double-digit sales growth in 2021, our franchisees are gearing up for an equally as strong 2022. With improved unit economics and a record-setting average unit volume in 2021, they are ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and explore our franchise opportunities.

* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your city.
  • Please enter your state / province.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter a selection for how you heard about us.
  • Please enter liquid capital.
  • Please enter your net worth.
See Disclaimer

Ready to Jump Ahead? Fill out our full application if you are ready to get ahead
to become a Smoothie King franchisee!
Fill Out Application