Why this Franchisee Chose Smoothie King over a Gym BusinessAuthor: Smoothie King
After dedicating 16 years of his life to running multiple wellness facilities, Jamie Joyal was ready to separate himself from the saturated gym market in New York City.
“I got tired of working the long hours without a significant financial gain, but I wanted to continue assisting the community’s health consciousness,” Joyal explained.
As a repeat Smoothie King customer, Joyal soon realized he could remain committed to helping people live a healthy and active lifestyle in his community – without working in the fitness industry. By investing in a Smoothie King franchise, he could help people attain their nutrition and wellness goals.
It’s Easy to Find Your Purpose with Smoothie King
After moving to Austin, Texas, with his fiancé, Joyal found an area full of active gyms that lacked nutritional foods. He reconsidered initial thoughts about opening his own mom-and-pop gym, shifting gears as he recognized the benefits of owning a Smoothie King.
Now with two Smoothie King locations of his own in the Austin area, Joyal and his wife say they have built their ideal lifestyle. Just as Jamie used to fuel his training and managing days with the Gladiator Protein Smoothie, the Joyals understand their guests are coming into their location for a purpose. By merging their managerial skills with their focus on wellness, the Joyal's are in charge of their work-life and continue to encourage healthy and active lifestyles in the community.
“As a manager and trainer at a wellness facility, I had to know how to meet my clients’ goals and demands. As a franchisee of Smoothie King, I understand my guests are coming in for the same reasons,” Joyal said.
Whether a guest’s purpose is to rehab an injury, build muscle, slim down, or simply feel better, Smoothie King offers smoothies that can help guests achieve their fitness goals as part of a sensible diet and regular exercise program.
A Smooth Path to Business Ownership
With the Smoothie King brand, Joyal has also found his own purpose. He recommends Smoothie King as a beneficial business decision, largely due to the strong systems and structures in place.
“With some dedication of your own, the Smoothie King blueprint provides you with many suggested ways to grow your business,” Joyal said.
Compared to owning and operating a gym, franchising a Smoothie King has been easier and more affordable for Joyal. With the great business model, low operating costs (relative to other quick-service restaurant concepts), support tools and resources, he believes Smoothie King is an ideal opportunity for those who are passionate about health and wellness to enjoy a path to entrepreneurship.
If you are interested in learning more about your opportunities as a Smoothie King franchisee, download our franchise kit today.