Smoothie King in Constant Pursuit of Smoothies With a PurposeAuthor: Smoothie King
Proactive product innovation has always been the cornerstone of Smoothie King’s growth. Smoothie King’s research and development team are constantly testing and introducing new product offerings to enhance the menu, drive traffic and sales and, ultimately, meet the evolving needs of today’s nutrition-focused consumer.
The brand is working year-round to reformulate old recipes and introduce new, exciting flavors to stay at the forefront of an ever-changing market. Smoothie King has not only been able to stay on top of food and nutrition trends and offer new products, but it has also done so by never compromising its mission of inspiring people to live healthy and active lifestyles. This combination of innovation and commitment to its cause is how Smoothie King is able to keep its product relevant and in demand.
Recently, the brand’s roll-out of its new lineup of Summer Hydration Smoothies, along with the addition of real whole mangos to its smoothie recipes, perfectly exemplifies the brand’s continued dedication to innovation.
Summer Hydration Smoothies
After the success of last year’s line of Summer Hydration Smoothies, Smoothie King has brought back the concept with new flavors:
- Dragon Fruit
- Lemon Green Tea
- Watermelon Hibiscus
The purpose of each of these smoothies is to help keep guests hydrated through their high-powered summer activities. Blended with naturally hydrating Zico® coconut water, these smoothies are high in vitamin C and provide more potassium – an important electrolyte that helps you stay hydrated – than the leading sports drink. Each Summer Hydration Smoothie replenishes fluids better than ordinary tap water, helping guests to be physically ready to take on the summer heat.
The Summer Hydration Smoothies range from 220-270 calories per 20 oz. cup and are cholesterol-free and low in sodium.
By providing guests with innovative and nourishing alternatives to beverage and food options that lack nutritional value, Smoothie King helps put its franchisees in a favorable position to succeed.
Real Whole Mango
In keeping with the trend of evolving and improving upon previous recipes, Smoothie King franchisees are now incorporating real whole mangos into their smoothies. The introduction of real mangos, in addition to the existing mango juice blend, will serve to add a depth of flavor.
The real whole mango is included in a variety of smoothies, including the MangoFest™ and the Vegan Mango Kale smoothie. Guests also have the option of adding mango to any smoothie of their choosing to create their own perfect combination.
The brand’s dedication to improving means that even established recipes could use a facelift in order to better serve the purposes of its guests. New additions to smoothies help keep Smoothie King’s menu fresh and exciting and create genuine interest among new and old guests alike.
Become an Innovator at Smoothie King
Central to Smoothie King’s purpose as a business concept is empowering communities by offering a better-for-you, mindful alternative to the many unhealthy choices out there. Franchisees have a direct influence in helping to inspire people around them to live a healthy and active lifestyle, especially for some the hottest months of the year.
To learn more about this innovative franchise opportunity, download our Franchise Kit here.