Open Accessibility Menu
Hide

What’s Next for the QSR Sector? [Part 2]

Author: Smoothie King
Smoothie and location images

Part 1 of “What’s Next for the QSR Sector?” highlighted the ongoing transformation of the quick-service restaurant segment toward greater opportunities for customization, transparency with ingredients and even more pronounced push for convenience – especially with drive-thrus.

In Part 2, we’re taking a closer look at technology. From in-store equipment that improves operations and consistency to mobile apps that allow customers to order their favorite drink and build loyalty points, QSR brands – Smoothie King included – are making investments that help solidify and grow a network of stores in markets nationally and globally.

Growth of Technology to Improve the Customer Experience

On top of convenience, in-store technology has also improved efficiency and product quality. For example, Smoothie King has migrated from a largely paper-based system for tracking drink orders to a digital format. As guests order their smoothies and the team member enters it into the POS system, the recipe management system automatically produces the list of ingredients and their respective quantities for each order. The benefits for operators are two-fold:

  • First, their team members can take greater pride in the fact that they’re delivering a smoothie correctly the first time and not making mistakes.
  • Second, the store will ultimately see reduced expenses resulting from food waste attributed to team member errors.

Smoothie King simple operations

Another aspect of technology that has evolved in the QSR sector is online ordering and mobile apps, which has become an effective channel for giving guests rewards. Smoothie King is primarily focused on rewarding guests for making purchases and can redeem reward points usually for free smoothies. These apps, again, give store owners a chance to develop stronger relationships with their guests, inspire brand loyalty and motivate guests to repeatedly visit the store.

From a marketing and communications perspective, the more things change, the more they stay the same. Local store marketing is a major part of marketing spend. For a concept like Smoothie King, you’re ultimately trying to get consumers to try the product, which then ideally leads them to become repeat guests.

smoothie king mobile app and social media

Social media and other digital channels have given franchisees the opportunity to reach out to consumers on a larger scale, but many times with a similar objective, such as inviting people to sign up for a local 5K race that Smoothie King sponsors or promoting a new smoothie with a coupon or discount. In the end, it’s about getting the product in front of people who want to be inspired to live a healthy and active lifestyle. Social media has also opened up new opportunities to build relationships with guests and engage with them directly outside of a brick-and-mortar location.

An Evolving Landscape

With many of these trends, brands have to take an almost wait-and-see approach to see whether they’ll become an enduring part of the QSR landscape. But for concepts like Smoothie King, many of the features of the brand’s menu and mission have been in place before the trends began to take shape in recent history.

For me, it’s important to maintain a focus on product innovation, consistency and operational efficiencies that ultimately improve the guest experience. I believe this is what ultimately puts a brand in the strongest position to not only adapt to developing trends, but potentially shape them as well.

For more information about joining a smoothie brand at the forefront of the QSR sector, download our Franchise Kit.

Featured Blogs

  • Observing Veterans Day with our Veteran Smoothie King Franchisees

    Smoothie King is so thankful for those that serve our country and preserve the freedoms we’re all privileged to enjoy. Last Friday was Veterans Day and we hope everyone took the time to thank the ...

    Read More
  • Smoothie King In The News: Inside Our Transformation to a Wellness Lifestyle Brand

    On the heels of celebrating the opening of our 1,400 th location, Wan Kim sat down with QSR Magazine to reflect on the brand’s 10-year transformation. In the interview, Wan shares more on his vision ...

    Read More
  • How Menu Innovation Drives Revenue for Franchisees

    With Smoothie King now eclipsing 1,400 locations and continuing to grow in key markets, it’s essential that the brand continues to innovate to help drive revenue for its franchisees. Innovation comes ...

    Read More
View All Posts

Become A Franchise Partner

Drop us a line and become a franchise partner.

Interested in franchising internationally?

Learn More
* Indicates required fields
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your email address.
    This isn't a valid email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
  • Please enter your address.
  • Please enter your city.
  • Please enter your State.
  • Please enter your zip code.
    This isn't a valid zip code.
  • Please enter why do you want to own a Smoothie King.
  • Please enter where would you like to open a Smoothie King.
  • Please enter liquid capital.
  • Please enter your net worth.
  • Please enter details.
See Disclaimer

Your information is being collected so that we may contact you regarding your interest in a Smoothie King franchise. We do not share your information with any outside parties unless you specifically authorize us to do so.