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More then Just a Smoothie - Inside our Purpose Blends

Author: Smoothie King on: Jan 16, 2020

Our mission has always been about blending amazing flavors and healthier, cleaner ingredients in our smoothies. This has kept us at the forefront of the industry and ahead of consumer trends, while strengthening the brand and business opportunity for franchisees.

Each of our Purpose Blends have been created with these ideals in mind, positioning guests and franchisees alike for success.

What Are the Purpose Blends?

True to our Clean Blends Promise, our Purpose Blends are all crafted using more whole fruits and vegetables, with no sugar-added options available for each smoothie. From fitness, slim and wellness blends to ‘Take a Break’ and kids’ blends, there’s a smoothie for every individual purpose and wellness goal.

Giving Guests What They Want

With the most buying power, millennials are helping shape the food industry. Our Purpose Blends cater to their unique needs and preferences. For example, more than two-thirds of millennial consumers prefer to order healthy options at restaurants, and 75 percent of them say they would pay more for foods with clean, transparent ingredients.

Our Purpose Blends represent just one of the ways we help Smoothie King franchisees stand out from the competition by staying ahead of health trends and capitalizing on consumer demand.

Check out the infographic below:

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