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A Labor of Love: Our Cleaner Blending Initiative

Author: Smoothie King on: Dec 15, 2018

Cleaner Blending represents our commitment to blend a cleaner, more nutritious smoothie with more whole fruits and veggies. It’s all the flavor our guests want and none of the added sugar and artificial colors, preservatives, or flavors they don’t.

That means our guests get the same great taste with 0 grams added sugar in many of our purpose blends.

And Smoothie King franchisees can be confident they're investing in a mission-driven brand dedicated to inspiring people to live a healthy and active lifestyle.

Check out our infographic to learn more about the Cleaner Blending:

A Labor of Love:

Our Cleaner Blending Initiative

Cleaner ingredients mean even better smoothies. You don't have to sacrifice taste for better nutrition. With more real fruit and natural flavors, our cleaner blended smoothies are now an even more delicious option for nutrition-conscious, on-the-go guests.

What's In Our Smoothies?

  • More whole fruits
  • More whole veggies

What Are We Taking Out?

  • Added"sugar" from many of our smoothies
  • Artificial colors, preservatives, and flavors
  • High-fructose corn syrup and corn syrup
  • Gluten
  • Trans fats
  • GMO fruits and veggies
  • rBST/rBGH added dairy hormones
  • Hydrogenated oils

What Did It Take?

  • 5 years
  • 15,000 hours of research and development
  • And more than 150 changes additions and reformulations of our ingredients

Why Did We Do It?

  • It's part of our brand DNA
    • Our vision statement is to be an integral part of every health and fitness journey
  • Consumers demand transparency
    • 75% of consumers say they would pay more for clean label ingredients
  • We're dedicated to constant improvement
    • Because we only want the best smoothies for our guests- and the most competitive product for our franchisees