Our experience with choosing to be a Smoothie King Franchisee has been wonderful! From the very first meeting in Rye, NY when we attended a "Discovery Day" and met with Steve Shields and Natalie Johnson we have felt like we are part of one huge family. Smoothie King Corporate offers excellent Franchisee support and they go above and beyond in their willingness to help us be successful. Anytime we need help we can speak to anyone at corporate headquarters including Steve or Cindy Kuhnau. This experience has been excellent for us and we enjoy dealing with our guests and being part of their healthy lifestyle plan. We also enjoy giving back to the community by supplying smoothies for many charity events. We just opened our drive-thru at our current location over the weekend and the experience just continues to get better!
People tend to reach for fast, functional meals and snacks during the day and with on-the-go dining moving to the American meal forefront, the juice bar business has been flooded with consumers looking for a quick meal alternative. Smoothies fill the gap because consumers don't have time to sit down and focus on the well-balanced meal they seek. Convenient, healthy and functionally nutritious food is essential to the modern consumer in a market filled with fast food chains.
Consumers spent more than two billion dollars on smoothies in 2011 with most (90 percent) being fresh-blended. According to the 2012 Smoothie Statistics Report, smoothie consumption has grown more than 80 percent over the past five years. Consumers prefer smoothies because they are a healthier alternative to most sweets and fast food meals.
In addition to being a fast food alternative, smoothies also fill a health requirement for many consumers. Diet, exercise and lifestyle changes are the answer to a better quality of life and as more and more people focus on their wellbeing and what they eat, there is and continues to be a market for Smoothie King products. As a Smoothie King franchisee, you'll be part of a rapidly expanding market and something you believe in - a nutritious, healthy lifestyle that includes healthy supplements and products.Next Topic