Owning my Smoothie King store has been a very rewarding experience. Smoothie King is super easy to work with - they give you all of the support you want and need. They give you the opportunity and some leeway to do what you do best. They certainly have in place all the different guidelines, procedures and training to help people be successful. The plan is in place, it's just a matter of how well you implement it, turn it around and adapt it to who you are. Every market is different so it's much more successful when you can tailor it to who you are but still maintain the quality and integrity of the product. I've really enjoyed working with all of the people at the corporate office. They're there for the support if and when you need them.
People tend to reach for fast, functional meals and snacks during the day and with on-the-go dining moving to the American meal forefront, the juice bar business has been flooded with consumers looking for a quick meal alternative. Smoothies fill the gap because consumers don't have time to sit down and focus on the well-balanced meal they seek. Convenient, healthy and functionally nutritious food is essential to the modern consumer in a market filled with fast food chains.
Consumers spent more than two billion dollars on smoothies in 2011 with most (90 percent) being fresh-blended. According to the 2012 Smoothie Statistics Report, smoothie consumption has grown more than 80 percent over the past five years. Consumers prefer smoothies because they are a healthier alternative to most sweets and fast food meals.
In addition to being a fast food alternative, smoothies also fill a health requirement for many consumers. Diet, exercise and lifestyle changes are the answer to a better quality of life and as more and more people focus on their wellbeing and what they eat, there is and continues to be a market for Smoothie King products. As a Smoothie King franchisee, you'll be part of a rapidly expanding market and something you believe in - a nutritious, healthy lifestyle that includes healthy supplements and products.Next Topic