Smoothie King Center is the new home for professional basketball in New Orleans
In February 2014, the official announcement was made of the re-naming of the New Orleans Arena to Smoothie King Center. Hosts of professional basketball, the center gains incredible global exposure through NBA games, sporting events, headliner concerts and other events gaining both local and often national coverage. We are extremely happy about our new partnership with the NBA and the facility management, which has been extremely receptive to our ideas to build brand awareness through exposure within Smoothie King Center. Through media everywhere, Smoothie King Center gains airtime through news and special event coverage.
New Non-traditional Location Opens in Smoothie King Center
We knew that launching the Smoothie King Center would require us to deliver the Smoothie King experience for sports fans and guests of all types. And what better way to enjoy an event than with a nutritious and delicious smoothie, made to order, by Smoothie King. Our new location in Smoothie King Center has been an incredible hit and provides families with a healthy alternative to unhealthy alternatives.