The right blend of digital marketing, social media and traditional strategies.
Yes, people love our smoothies, but we don't ever take that love for granted. We use smart marketing strategies and tactics to keep our regular guests coming back, and to attract new ones, too. From your very first day as a Smoothie King Franchisee, you'll have the power of our well-loved brand - a leader in the healthy, fresh-blended, nutritional smoothie segment. You'll have over 62 delicious recipes, and a wide range of quality retail products, too. Plus, you'll have access to a great portfolio of effective products, materials and tools that you can use to grow your new business.
The new smoothieking.com was launched in 2nd Quarter 2014 with three goals in mind. First, to carry our new brand strategy: Smoothies With A Purpose™, to position Smoothie King in a category of its' own when it comes to nutritional Smoothies and healthy alternatives for unhealthy meals. Second, to give Smoothie King guests a great online experience that makes it incredibly simple to find their purpose, locate your store and view our menu. Third, to increase organic search competency and make SmoothieKing.com gain top rankings for relevant keywords. The new smoothieking.com is friendly, inspirational and logically designed to make it easy to access Smoothie King no matter what device.
Smoothie King App
Our FREE mobile app - My Smoothie™ - lets Apple®, Android® and Blackberry® users take us wherever they go! With My Smoothie, guests can:
- Collect points with every visit to Smoothie King & redeem points for exciting rewards
- Find the closest Smoothie King location
- Check out our selection of healthy & purposeful smoothies
- Create their favorite smoothie and share it
- Check-in when they visit Smoothie King for the chance to play the King's Match & Win game, where they can win special discounts & offers
- Stay up to date on Smoothie King news & promotions
- Save their favorite smoothie creations for quick reference
- Learn the benefits of Smoothie King's premium line of vitamins & supplements.