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Smoothie King Debuts Nutritious Weight Loss Solution, Lean 1 Smoothie

Company Launches Smoothie Meal Replacement with Powerful Nutrients To Help Lose Fat and Tone Muscle; Partnership with ExerciseTV to Deliver Content to Support Fans

NEW ORLEANS, La – July 26, 2011 – Smoothie King, the 1973 creator of the nutritional smoothie, unveils its new smoothie designed specifically to help lose fat, curb hunger and tone muscle, with the debut of its new Lean1 Smoothie.  Created to satisfy the increasing demand for accessible, weight loss solutions, the nutritious Lean1 Smoothie is formulated with Lean1 weight loss protein powder and combines powerful nutrients to help Smoothie King fans get lean and stay lean with the convenience of a healthy meal replacement shake.

Launching across all stores by July 26th – Lean1 is supported by Smoothie King’s new “Lean On Us For Lunch” campaign. In partnership with ExerciseTV, the company will deliver free lunch time fitness content through their Facebook page. Smoothie King will offer 20 oz. smoothies for $1 on July 27, which fans can obtain by visiting the website at www.smoothieking.com/leanonus. Additional coupons as well as tips from Exercise TV will be offered throughout the campaign.

Delivering 20-30 grams of premium protein that boosts energy levels at all times of the day, Smoothie King’s Lean1 Smoothie helps burn body fat up to 68% faster, tone and define lean muscle, speed recovery from workouts and achieve and maintain a healthy, fit body. Lean1 Smoothies are available in 3 flavors – Vanilla, Chocolate and Strawberry – and are 100% lactose free, contain Omega-3 fatty acids, 14 organic fruits and vegetable extracts, 3 grams of fiber, specialized herbal extracts that effectively suppress appetite and heart healthy phytosterols in every serving, making them a perfect meal replacement or snack at under 300 calories.

“We saw a need in the market for on-the-go products that satisfy health-conscious consumers,” said Steve Kuhnau, co-founder, president and CEO of Smoothie King. “With the Lean1 Smoothies we are providing our fans a way to get the powerful nutrients they need to get fit, in an accessible, convenient way.”

Smoothie King has partnered with Exercise TV– the leading digital fitness network and premiere online destination for health and fitness, available in 43 million digital television homes – for the launch of the Lean1 Smoothie and “Lean On Us For Lunch” campaign. Featuring mini workouts and fitness tips from top trainers, this this is a one-two punch to knock out pounds and get lean. Catering to individuals with a limited amount of time to squeeze in a workout, this partnership will motivate people to utilize their lunch hour to obtain their weight loss goals.

“People are constantly looking for healthy, accessible ways to lose weight or simply get in shape,” said Cindy Kuhnau, co-founder and senior executive vice president of Smoothie King. “We wanted to offer our customers a nutritious product and the tools that will help them achieve their goals. Lean1 is a delicious option, and through the partnership with ExerciseTV, we hope to provide a program that can be easily incorporated into the busy, active lifestyles of our fans.”

Smoothie King is the exclusive outlet for Lean1 Smoothies and Lean1 weight loss protein powder is available for purchase at select Smoothie King stores. For more information, please visit www.smoothieking.com, become a fan on Facebook at www.facebook.com/SmoothieKing or follow us on Twitter at @SmoothieKing.

About Smoothie King Franchises, Inc.
Smoothie King is a privately held; New Orleans-area-based Franchise Company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 600 units operating in 32 states, the Caymans and the Republic of Korea. In 2011, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 18th year and no. 70 overall on the 2011 Franchise 500 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking

About ExerciseTV
ExerciseTV, a division of NBCUniversal, is the leading digital fitness network providing fitness videos, fitness television programming, DVDs, workout plans, and online fitness communities along with tips for healthy lifestyles and effective exercising.  ExerciseTV is available online at www.ExerciseTV.tv, in 43 million digital television homes and 1.1 million U.S. hotel rooms as free video-on-demand programming, plus across a myriad of platforms including free smartphone applications, iTunes, AppleTV, YouTube, Hulu and as a free SmartTV app for Samsung televisions.  ExerciseTV was founded by personal fitness pioneer Jake Steinfeld of "Body by Jake."