Our experience with choosing to be a Smoothie King Franchisee has been wonderful! From the very first meeting in Rye, NY when we attended a "Discovery Day" and met with Steve Shields and Natalie Johnson we have felt like we are part of one huge family. Smoothie King Corporate offers excellent Franchisee support and they go above and beyond in their willingness to help us be successful. Anytime we need help we can speak to anyone at corporate headquarters including Steve or Cindy Kuhnau. This experience has been excellent for us and we enjoy dealing with our guests and being part of their healthy lifestyle plan. We also enjoy giving back to the community by supplying smoothies for many charity events. We just opened our drive-thru at our current location over the weekend and the experience just continues to get better!
July 14 2011
The Smoothie King is hoping to improve its image as both a health- conscious concept and a meal destination with the launch of its new product, the Lean1 Smoothie.
Lean1, which was tested in Jacksonville, Florida, and Baton Rouge, Louisiana, earlier this year, will be available in Chocolate, Vanilla, and Strawberry flavors when it rolls out nationwide later this month.
Bobby Williams, vice president of marketing for Smoothie King, says the Lean1’s weight-loss protein powder and nutrients will make it a must-have menu option for the health conscious.
“It helps burn body fat up to 68 percent faster, it helps curb hunger cravings, it’s got 27 vitamins and minerals it, it helps speed recovery from work outs, and it’s positioned as a weight-loss product but can also be used to help folks build up lean muscle,” Williams says.
The Lean1 was developed by a team of doctors, researchers, and nutritionists at Nutrition53, which was founded by former NFL player Bill Romanowski, and is exclusive to Smoothie King.
The product will support Smoothie King’s new “Lean On Us for Lunch” promotional campaign, which pushes the concept’s core product as more of a meal replacement than a snack.
“I think the image outside of a lot of our core markets has been that smoothies are a snack, and I think that’s what McDonald’s is communicating right now,” Williams says. “We know that our smoothies can be and are a meal replacement.”
Smoothie King is teaming up with Exercise TV as part of the launch, and will provide mini workouts and fitness tips on its Facebook page and website. The intent of the campaign, Williams says, is to encourage consumers to find new ways to be active, even if it’s just during their lunch break.
“We’re known for something that’s good for you, portable, fairly quick, refreshing, and Exercise TV ... tends to focus on, ‘If you could just do a little bit of exercise every day, you’re going to be much better off than if you don’t do anything,’” he says.
During the Lean1’s market test, Williams says, the product became one of the top 10 products in participating stores, despite the stores having roughly 90 available products.
“For a brand that’s been around as long as ours to have a new smoothie come in and get that high that quick and have some staying power, that says a lot,” he says.
Though Smoothie King has always been a health-centered quick-serve concept, Williams says, the importance of nutritious new products and marketing to the health conscious is more significant now than ever before.
“Our goal is to do a better job of communicating to customers and guests what a real smoothie is—it’s not just fruit and ice and throwing it into a blender,” he says. “Our smoothies ... have a function, are good for you, do something for your body that is good.”
Published by QSR Magazine, By Sam Oches