Owning my Smoothie King store has been a very rewarding experience. Smoothie King is super easy to work with - they give you all of the support you want and need. They give you the opportunity and some leeway to do what you do best. They certainly have in place all the different guidelines, procedures and training to help people be successful. The plan is in place, it's just a matter of how well you implement it, turn it around and adapt it to who you are. Every market is different so it's much more successful when you can tailor it to who you are but still maintain the quality and integrity of the product. I've really enjoyed working with all of the people at the corporate office. They're there for the support if and when you need them.
October 12 2011
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.
Smoothie King will support the sweepstakes by sending direct mail and email messages to the company's 200,000-person email database on Oct. 12.In addition to direct outreach, Smoothie King purchased online banner ads and will post video content, motivational quotes and health tips on Facebook and Twitter.
The sweepstakes campaign's total budget was $500,000 with $50,000 spent on digital elements, Williams said.
The campaign's tagline, an “Oath of Oh Yes You Can” is a call-to-action for consumers, he said. “A lot of folks before they get into the holidays are 'out of sight, out of mind' about eating better and getting in better shape,” said Williams. “We're trying to get the word out about the Lean1 Smoothie.”
Williams said the campaign's target demographic includes fitness and food enthusiasts, as well as “consumers who have recently found us to be a healthy alternative to fast food.”
To register for the campaign, consumers must “like” Smoothie King on Facebook and submit their email addresses. The campaign's grand-prize winner will receive two tickets to Super Bowl XLVI and $1,000 for travel-related expenses.
Smoothie King operates roughly 600 retail locations. The franchise has worked with Saeger Media Group since June.
Published by Direct Marketing News, by Juan Martinez