Smoothie King has definitely been consistent, honest, direct and helpful. It's been great. Being a perspective franchisee was probably the most scary time in my business venture because you're not sure how much support you'll get. But not with Smoothie King. They have been completely supportive and it's been a wonderful experience.
October 12 2011
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.
Smoothie King will support the sweepstakes by sending direct mail and email messages to the company's 200,000-person email database on Oct. 12.In addition to direct outreach, Smoothie King purchased online banner ads and will post video content, motivational quotes and health tips on Facebook and Twitter.
The sweepstakes campaign's total budget was $500,000 with $50,000 spent on digital elements, Williams said.
The campaign's tagline, an “Oath of Oh Yes You Can” is a call-to-action for consumers, he said. “A lot of folks before they get into the holidays are 'out of sight, out of mind' about eating better and getting in better shape,” said Williams. “We're trying to get the word out about the Lean1 Smoothie.”
Williams said the campaign's target demographic includes fitness and food enthusiasts, as well as “consumers who have recently found us to be a healthy alternative to fast food.”
To register for the campaign, consumers must “like” Smoothie King on Facebook and submit their email addresses. The campaign's grand-prize winner will receive two tickets to Super Bowl XLVI and $1,000 for travel-related expenses.
Smoothie King operates roughly 600 retail locations. The franchise has worked with Saeger Media Group since June.
Published by Direct Marketing News, by Juan Martinez