
I have been a Smoothie King franchisee for 14 years, and have never been more pleased. Not only does Smoothie King afford me the opportunity to support my family, it affords me the opportunity to be hands on and work within an environment I enjoy and appreciate. By offering guests healthy meal choices and products, unlike other fast food, Smoothie King allows me to earn an income while making a difference in the lives of others.
Sid Weigand
Smoothie King Franchisee

Owning a juice bar or smoothie business today can mean great profits for anyone. These snack items are seen as a healthy alternative to milkshakes and frozen coffee drinks, both of which are usually loaded with calories and which offer very little nutrition. Running a smoothie business inside a gym or in a strip mall that also has a gym of some sort has meant strong profits for those business owners, but of course a juice bar can be successful just about anywhere.There are some things that a smoothie business owner can do to help increase their profits overall, even if their location is excellent and their product topnotch. Simply opening your doors and expecting customers to walk through them is shortsighted, as is expecting those customers to keep coming back for more day after day. As excellent as your products may be in your smoothie business, you still need to "sell" that product to your customers through the right marketing and advertising methods.Here are some quick tips for making your smoothie business as profitable as it can be, no matter how long it may be operational.
The Benefits of SmoothiesYour customers may know in the backs of their minds that smoothies and juices are healthier than milkshakes, soda, and coffee drinks, but it's still good to remind them of these reasons consistently. This will help your smoothie business to remain profitable. The more you remind them of the health benefits of the juice itself plus the supplements that are available, the more likely they are to purchase.You can find some quick reasons to use in your marketing campaign online if you check on the different supplements you offer, or if your smoothie business is a franchise chances are you already have this information. Simply be sure to incorporate those specific reasons, such as boosting the immune system or helping with weight loss, when you advertise your smoothie business in any way. Keep Advertising. One common mistake made by those who own a smoothie business is that they forget that they need to keep advertising.
They assume that because potential customers know about their business then there is nothing more they can do to actually get them through the front door.The reason this hurts your smoothie business is that the more you advertise, the more customers will want a smoothie or juice even if they hadn't thought about it before. When they see your marketing materials with a delicious looking juice on the front or are reminded of the health benefits of the smoothie business they'll be more likely to stop by for something. To keep your smoothie business profitable you're going to need to continue to work it like a business. This means always being mindful of advertising and making sure customers know the benefits of juices and smoothies. If you do this then you'll be sure to have a successful smoothie business for years to come!