What They Are Saying...
Owning my Smoothie King store has been a very rewarding experience. Smoothie King is super easy to work with - they give you all of the support you want and need. They give you the opportunity and some leeway to do what you do best. They certainly have in place all the different guidelines, procedures and training to help people be successful. The plan is in place, it's just a matter of how well you implement it, turn it around and adapt it to who you are. Every market is different so it's much more successful when you can tailor it to who you are but still maintain the quality and integrity of the product. I've really enjoyed working with all of the people at the corporate office. They're there for the support if and when you need them.
Jerry McGrath
Smoothie King Franchisee
Multi Unit Franchise
When opening a business, you may immediately begin to think about the competition around you. If considering opening a multi unit franchise you may wonder if you're simply creating competition for yourself or are flooding the market overall.A multi unit franchise refers to opening more than one location of the same franchise, in nearby areas or even in remote locations apart from one another. Someone that opens more than one franchise of a business will probably have less oversight of each location but will typically hire managers and other to oversee the multi unit franchise. There are some considerations involved in opening businesses this way, but many reasons why this method is so profitable as well.Brand MarketingBefore purchasing anything, people often need to know what they're getting first. This is one reason a multi unit franchise is often so successful - customers or clients begin to immediately recognize that name or business and are more likely to shop at any of the locations. When you purchase or open a multi unit franchise you are not creating competition for yourself as much as you're creating recognition.
Of course there are location concerns when you purchase or open a multi unit franchise; you don't want locations of the same business to be too close to one another, but typically the franchise owner understands how far apart they should be and may have standards in this regard. This may depend upon not just the distance between locations but the population, nearby businesses, and so on.Constant ProfitAnother way that a multi unit franchise creates profit is that you're always getting business when you open more than one location. If you own only one location of a business, there may be times when that business falters. Imagine what would happen to a business if and when there is construction along the road in front of it, or if nearby businesses close and the customer base moves away.When you open or purchase a multi unit franchise you know that you're more likely to see constant profit because one location will probably continue to thrive even if another falters.
You can also use the success of one location to help you understand how to drive up the profit of another location in your multi unit franchise. For example, does the smoothie stand in the strip mall do better than the one located in an office building? This will well you the customer base for which you should be aiming.There are many reasons to consider opening or purchasing a multi unit franchise and having your own business in this way means always being employed and having an income. Many also find that owning a franchise is a great way for the entire family to work together. So while a multi unit franchise may mean a bit more work on your part when it comes to everyday managing, it can also mean increased profit as well.